Education - Southeast Asia
Southeast Asia- The Education market in Southeast Asia is expected to witness significant growth in the coming years.
- According to projections, the total revenue in this market is estimated to reach US$43.96m by 2022.
- Furthermore, it is anticipated that the market will continue to expand with a compound annual growth rate (CAGR) of 10.98% between 2022 and 2027, resulting in a projected market volume of US$73.92m by 2027.
- Within the Education market, in-app purchase (IAP) revenue is projected to reach US$22.45m in 2022.
- Additionally, paid app revenue is expected to reach US$2.40m in the same year.
- Furthermore, advertising revenue in this market is set to reach US$19.10m by 2022.
- In terms of user engagement, the number of downloads within the Education market is projected to reach 262.60m downloads in 2022.
- Currently, the average revenue per download stands at US$0.17.
- When comparing the Education market globally, it is worth noting that United States leads the way in revenue generation, with an estimated revenue of US$2.68bn in 2022.
- This indicates the dominance of the United States in the Education market sector.
- These figures highlight the immense potential and lucrative opportunities present in the Education market in Southeast Asia.
- As the region continues to invest in education and technology, it is expected to witness substantial growth and attract further investments in the coming years.
- Key regions:
- China,
- Germany,
- Europe,
- South Korea,
- United States
Definition:
The Education market contains apps that enhance the learning process, typically by way of interactive gamified activities. The vast variety of educational content and methods enable people of different ages to increase their skills and knowledge. One of the most well-known language learning apps is Duolingo, which has mastered the art of bite-sized learning and sustains motivation levels via its reward system. Another app, PictureThis, helps users to learn more about the natural world by recognizing plant species from photographs and provides additional information such as plant care.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
