Social Networking - Kenya
Kenya- The Social Networking market in Kenya is projected to reach a total revenue of US$12.94m in 2022.
- This represents a significant growth opportunity for the country's digital economy.
- Looking ahead, the market is expected to continue its upward trajectory with an annual growth rate of 5.12%, leading to a projected market volume of US$17.36m by 2027.
- Within the Social Networking market, in-app purchase (IAP) revenue is projected to reach US$2.18m in 2022.
- This indicates a growing trend of users engaging with and making purchases within social networking platforms.
- Additionally, paid app revenue is expected to reach US$55.41k in 2022, further highlighting the monetization potential of social networking services.
- Advertising revenue, another key source of income in the Social Networking market, is projected to reach US$10.70m in 2022.
- This demonstrates the attractiveness of social networking platforms as advertising channels, allowing businesses to reach a wide audience in Kenya.
- Furthermore, the number of downloads in the Social Networking market is projected to reach 10.97m downloads in 2022.
- This indicates a strong demand for social networking services in Kenya, with users actively engaging with and downloading these platforms.
- Currently, the average revenue per download is expected to amount to US$1.18.
- This metric provides insights into the profitability of social networking services in Kenya, showcasing the value generated per user download.
- In a global comparison, it is noteworthy that China generates the highest revenue in the Social Networking market, projected to reach US$49.67bn in 2022.
- This highlights the massive scale and economic potential of the Chinese market in the social networking sector.
- Overall, the Social Networking market in Kenya presents a promising landscape for revenue growth, with various revenue streams such as in-app purchases, paid apps, and advertising contributing to the market's expansion.
- As the digital economy continues to evolve, social networking platforms are expected to play a crucial role in shaping Kenya's digital landscape.
- Key regions:
- China,
- Europe,
- Asia,
- South Korea,
- India
Definition:
The Social Networking market contains apps that allow its users to stay connected and up-to-date about the lives of family and friends. Most of these are communication apps that attempt to outperform the others in terms of reliability and video quality, and each app boasts its unique features. For example, Signal emphasizes privacy and guarantees that sensitive personal information will not be shared with third parties. Facebook has the largest social media network and has developed the most advanced algorithms to understand its users and their relationships.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
