Adventure Games - Kenya
Kenya- The Adventure Games market in Kenya is expected to witness substantial growth in the coming years.
- According to projections, the total revenue in this market is estimated to reach US$1.52m in 2022.
- Furthermore, it is anticipated that the market will experience an annual growth rate of 7.89% between 2022 and 2027, resulting in a projected market volume of US$2.48m by 2027.
- In terms of revenue sources, in-app purchases (IAP) are expected to contribute significantly, with a projected revenue of US$235.80k in 2022.
- Additionally, paid app revenue is estimated to reach US$1.22m in the same year.
- Advertising revenue in the Adventure Games market is forecasted to reach US$60.45k in 2022.
- When considering the number of downloads, it is projected that there will be approximately 1.49m downloads downloads in the Adventure Games market in Kenya in 2022.
- Currently, the average revenue per download is expected to amount to US$1.01.
- It is worth noting that when compared globally, China generates the highest revenue in the Adventure Games market, with an estimated revenue of US$4.59bn in 2022.
- This highlights the immense potential for growth and revenue generation in the Adventure Games market, both locally in Kenya and on a global scale.
- Key regions:
- Europe,
- India,
- Japan,
- Germany,
- South Korea
Definition:
Adventure game apps allow players to experience story-driven adventures through their characters. Although the category originally referred to point-and-click games with linear storylines, present-day adventure games are more open-ended. Among the top adventure game apps is Roblox, a platform that allows users to create games and experiences for other users. It therefore presents an unlimited number of adventure possibilities, from breaking out of prison to working at a pizza place. Genshin Impact is also a popular anime fantasy adventure and role-playing app that encourages users to explore its expansive world and master numerous quests.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
