Board Games - Kenya
Kenya- The Board Games market in Kenya is projected to experience significant growth in the coming years.
- In 2022, the total revenue in this market is expected to reach US$351.00k.
- Furthermore, it is anticipated that the market will continue to grow at an annual rate of 6.38% (CAGR 2022-2027), resulting in a projected market volume of US$494.10k by 2027.
- Within the Board Games market, various revenue streams contribute to its overall financial performance.
- In-app purchase (IAP) revenue is projected to reach US$57.57k in 2022, while paid app revenue is expected to reach US$228.40k in the same year.
- Additionally, advertising revenue is projected to reach US$65.03k.
- The popularity of Board Games market can be further assessed by examining the number of downloads in the market.
- It is projected that the number of downloads will reach 579.30k downloads in 2022.
- Currently, the average revenue per download is expected to amount to US$0.61.
- When considering a global comparison, it becomes evident that United States generates the highest revenue in the Board Games market.
- In 2022, the revenue generated United States is projected to be US$1.15bn.
- This emphasizes the country's significant contribution to the overall market.
- Key regions:
- Europe,
- South Korea,
- United States,
- Germany,
- Japan
Definition:
Board game apps emulate the look and feel of traditional board games while often adding new digital features. The app version of the classic Monopoly board game has moving 3D graphics and an online multiplayer option. The Chess app by Chess.com matches players with similarly ranked opponents online and offers numerous chess puzzles to solve.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
