Casino Games - Kenya

Kenya

The Casino Games market in Kenya is expected to experience significant growth in the coming years.
According to projections, the total revenue in this market is estimated to reach US$125.40k in 2022.
This indicates a positive trend and highlights the potential of the industry in the country.
Furthermore, it is anticipated that the Casino Games market in Kenya will continue to grow at an annual rate of 9.71% between 2022 and 2027.
This would result in a projected market volume of US$216.70k by 2027, showcasing the potential for expansion and development within the industry.
When examining the different revenue streams within the Casino Games market, it is projected that in-app purchase (IAP) revenue will reach US$32.44k in 2022.
This indicates a significant portion of the total revenue generated in this market.
Additionally, paid app revenue is estimated to reach US$62.20k in 2022, further contributing to the overall revenue generated by the Casino Games market in Kenya.
This demonstrates the willingness of consumers to invest in paid applications within this sector.
Moreover, advertising revenue is projected to reach US$30.80k in 2022, highlighting the importance of advertising as a revenue stream within the Casino Games market in Kenya.
This revenue source plays a vital role in sustaining the industry and attracting a wider audience.
In terms of user engagement, it is estimated that the number of downloads in the Casino Games market will reach 276.80k downloads in 2022.
This signifies the popularity and demand for such games among Kenyan consumers.
Furthermore, the average revenue per download is currently expected to amount to US$0.45, indicating the profitability of each individual download within the Casino Games market in Kenya.
When comparing the global market, it is worth noting that in the United States generates the highest revenue in the Casino Games market sector.
In 2022, the projected revenue from in the United States is estimated to reach a staggering US$3,358.00m, emphasizing its dominance in this market segment.
Overall, the Casino Games market in Kenya is poised for growth, with significant revenue projections and various revenue streams contributing to its expansion.
As the industry continues to evolve, it presents opportunities for both consumers and businesses alike.

Key regions: Asia, United States, Europe, South Korea, India

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.