Word Games - Kenya
Kenya- The Word Games market in Kenya is expected to see significant growth in the coming years.
- According to projections, the total revenue in this market is set to reach US$331.10k in 2022.
- This figure is projected to grow at an annual rate of 9.94% from 2022 to 2027, resulting in a market volume of US$539.20k by 2027.
- Breaking down the revenue sources, in-app purchases (IAP) are expected to contribute US$42.68k in 2022, while paid app revenue is projected to reach US$26.83k in the same year.
- Advertising revenue is also expected to play a significant role, reaching US$261.60k in 2022.
- In terms of user engagement, the number of downloads in the Word Games market is projected to reach 1.24m downloads in 2022.
- It is worth noting that the average revenue per download currently stands at US$0.27.
- When comparing the global landscape, it is evident that United States generates the highest revenue in the Word Games market, with a projected figure of US$1.74bn in 2022.
- This showcases the dominance of the US market in this segment.
- Overall, the Word Games market in Kenya shows promising potential for growth, with various revenue streams contributing to its success.
- The projected figures indicate a positive trajectory for this market in the coming years.
- Key regions:
- South Korea,
- India,
- Asia,
- Japan,
- Germany
Definition:
Word game apps involve the creation, identification, or recognition of words and test a player's vocabulary. Traditional pen-and-paper word search and crossword puzzles have many app versions, as does the classic game Scrabble, in which players compete and earn points by assembling words on a board.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
