Music Games - Japan
Japan- The Music Games market in Japan is expected to experience significant growth in the coming years.
- According to projections, the total revenue for this market is estimated to reach ¥US$1.00bn in 2022.
- This growth is expected to continue, with an annual growth rate (CAGR 2022-2027) of 5.80%, resulting in a projected market volume of ¥US$1.30bn by 2027.
- In terms of revenue sources within the Music Games market, in-app purchases (IAP) are projected to contribute significantly, with an estimated revenue of ¥US$666.60m in 2022.
- Additionally, paid app revenue is projected to reach ¥US$2.04m in the same year.
- Advertising revenue is also expected to play a role, with a projected amount of ¥US$336.70m in 2022.
- When considering the number of downloads in the Music Games market, it is projected to reach 37.11m downloads in 2022.
- Currently, the average revenue per download is expected to be ¥US$27.10.
- It is worth noting that when comparing global figures, China stands out as the country generating the highest revenue in the Music Games market, with an estimated amount of ¥US$1.36bn in 2022.
- Key regions:
- South Korea,
- United States,
- Europe,
- India,
- China
Definition:
Music game apps are games with a musical theme that do not necessarily require users to play or create music. For example, the popular Magic Tiles app involves rapidly pressing a series of cascading tiles that fall in sync with a popular song. The app Incredibox allows one to create different kinds of music by dragging and dropping icons on a group of avatars.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
