Casual Games - Thailand
Thailand- The Casual Games market in Thailand is anticipated to witness significant growth in the coming years.
- According to projections, the total revenue is expected to reach US$58.06m in 2022.
- This represents a substantial figure, highlighting the market's potential in the country.
- Furthermore, the market is predicted to exhibit an impressive annual growth rate of 9.11% from 2022 to 2027, resulting in a projected market volume of US$90.06m by 2027.
- This steady growth showcases the increasing popularity and demand for Casual Games market in Thailand.
- Breaking down the revenue streams within the Casual Games market, it is projected that in-app purchases (IAP) will contribute significantly, reaching US$43.80m in 2022.
- This indicates the willingness of consumers to invest in additional features and content within these games.
- Additionally, paid app revenue is expected to reach US$2.34m in 2022, demonstrating that a portion of users are willing to pay upfront for access to premium Casual Games market.
- Moreover, advertising revenue within the market is projected to reach US$11.92m in 2022, highlighting the potential for companies to monetize through advertisements within these games.
- The number of downloads in the Casual Games market is also expected to rise significantly, reaching 290.60m downloads in 2022.
- This surge in downloads indicates the growing interest and engagement among users in Thailand.
- Currently, the average revenue per download is estimated to be US$0.20.
- This metric highlights the financial benefit that developers and publishers can derive from each download, emphasizing the profitability of the Casual Games market.
- In a global comparison, it is noteworthy that United States generates the highest revenue in the Casual Games market, projected to reach a staggering US$5.46bn in 2022.
- This demonstrates the dominance of the United States in terms of revenue generation within this market segment.
- Overall, the Casual Games market in Thailand is poised for substantial growth, with various revenue streams contributing to its success.
- The projected figures for revenue, downloads, and average revenue per download exemplify the opportunities for developers, publishers, and stakeholders in the country's gaming industry.
- Key regions:
- India,
- United States,
- Europe,
- Japan,
- Asia
Definition:
Casual game apps are easy to understand and designed for quick bursts of play. They are an ideal diversion during short breaks. A strong emphasis is placed on bold sounds, colors, and animations that awaken the senses. Candy Crush by the video game developer King is the undisputed master of casual game apps. With its humorous activities of throwing angry wingless birds, toppling buildings, and defeating green pigs, Angry Birds is also a classic in this category.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
