Weather - Thailand

Thailand

The Weather market in Thailand is expected to experience substantial growth in the coming years.
By 2022, the total revenue in this market is projected to reach US$4.60m.
This forecast includes various revenue streams, such as in-app purchases (IAP) which are estimated to contribute US$2.40m , paid app revenue projected to reach US$0.30m , and advertising revenue expected to reach US$1.90m.
Furthermore, the number of downloads in the Weather market is projected to reach 9.73m downloads in 2022.
This indicates a significant demand for weather-related applications in Thailand.
It is worth noting that the average revenue per download is currently estimated to be US$0.47 , highlighting the potential for monetization in this market segment.
Looking ahead, the Weather market in Thailand is expected to witness a compound annual growth rate (CAGR) of 10.84% between 2022 and 2027.
This growth rate is anticipated to result in a projected market volume of US$7.49m by 2027.
In a global comparison, in the United States stands out as the country generating the highest revenue in the Weather market.
In 2022, in the United States is projected to generate a staggering US$688.30m in revenue.
Overall, the Weather market in Thailand is poised for growth, with increasing revenue projections and a substantial number of downloads.
As technology continues to advance, the demand for weather-related applications is expected to rise, presenting opportunities for businesses in this market segment.

Key regions: Asia, India, Germany, South Korea, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.