Music Games - Thailand
Thailand- The Music Games market in Thailand is expected to generate a total revenue of US$4.47m in 2022.
- With an annual growth rate of 7.85%, the market is projected to reach a volume of US$6.55m by 2027.
- In-app purchase (IAP) revenue is estimated to contribute US$3.20m to the market in 2022, while paid app revenue is projected to reach US$190.30k.
- Additionally, advertising revenue is expected to reach US$1.07m in 2022.
- The number of downloads in the Music Games market is projected to reach 47.47m downloads in 2022.
- Currently, the average revenue per download stands at US$0.09.
- When comparing the global market, it is worth noting that China generates the highest revenue, amounting to US$1.36bn in 2022.
- Key regions:
- South Korea,
- United States,
- Europe,
- India,
- China
Definition:
Music game apps are games with a musical theme that do not necessarily require users to play or create music. For example, the popular Magic Tiles app involves rapidly pressing a series of cascading tiles that fall in sync with a popular song. The app Incredibox allows one to create different kinds of music by dragging and dropping icons on a group of avatars.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
