Casual Games - United States
United States- In 2022, the projected total revenue in the Casual Games market is a staggering US$5.46bn.
- Looking ahead, this market segment is expected to exhibit a promising annual growth rate (CAGR 2022-2027) of 10.09%.
- Consequently, by 2027, the projected market volume is estimated to reach US$9.57bn.
- When examining the revenue breakdown within the Casual Games market, in-app purchase (IAP) revenue is projected to reach US$1.70bn in 2022.
- Simultaneously, paid app revenue is anticipated to reach US$24.38m, while advertising revenue is projected to reach US$3.74bn in the same year.
- Furthermore, the number of downloads in the Casual Games market is expected to reach 1.42bn downloads in 2022.
- Considering this, the average revenue per download is currently estimated to amount to US$3.85.
- In a global context, it is noteworthy that United States is the leading revenue generator in the Casual Games market.
- In 2022 alone, United States is projected to generate a significant revenue of US$5.46bn.
- Key regions:
- India,
- Europe,
- Japan,
- Asia,
- South Korea
Definition:
Casual game apps are easy to understand and designed for quick bursts of play. They are an ideal diversion during short breaks. A strong emphasis is placed on bold sounds, colors, and animations that awaken the senses. Candy Crush by the video game developer King is the undisputed master of casual game apps. With its humorous activities of throwing angry wingless birds, toppling buildings, and defeating green pigs, Angry Birds is also a classic in this category.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
