App - Canada
Canada- The projected total revenue in the App market for Canada is expected to reach C$9.04bn in 2022.
- This represents a significant growth in revenue for the country's app market.
- It is also projected that the total revenue will continue to grow at an annual rate of 8.20% from 2022 to 2027.
- This growth will result in a projected market volume of C$14.22bn by 2027.
- In terms of revenue sources, the in-app purchase (IAP) revenue is projected to reach C$2.89bn in 2022.
- This indicates the popularity and monetization potential of in-app purchases within the Canadian app market.
- Additionally, the paid app revenue is projected to reach C$91.38m in 2022, highlighting the contribution of paid apps to the overall revenue.
- Furthermore, advertising revenue in the Canadian app market is projected to reach C$6.06bn in 2022.
- This signifies the importance of advertising as a revenue stream for app developers and publishers.
- In terms of user engagement, the number of app downloads is projected to reach 1.16bn downloads in 2022.
- This indicates the high demand for apps among Canadian users.
- Additionally, the average revenue per download is expected to amount to C$7.82, reflecting the monetization potential for each app download.
- When compared globally, it is worth noting that China generates the highest revenue in the app market, with a projected revenue of C$212.00bn in 2022.
- This highlights the vast market potential China and the significance of its app market segment.
- Overall, the Canadian app market is expected to experience substantial growth in revenue and user engagement in the coming years.
- The projected numbers indicate the market's potential for app developers and businesses operating within this sector.
- Key regions:
- China,
- United States,
- Europe,
- Germany,
- Asia
Definition:
The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.Structure:
We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
