App - Canada

Canada

The projected total revenue in the App market for Canada is expected to reach US$6,948.00m in 2022.
This represents a significant growth in revenue for the country's app market.
It is also projected that the total revenue will continue to grow at an annual rate of 8.19% from 2022 to 2027.
This growth will result in a projected market volume of US$10,790.00m by 2027.
In terms of revenue sources, the in-app purchase (IAP) revenue is projected to reach US$2.22bn in 2022.
This indicates the popularity and monetization potential of in-app purchases within the Canadian app market.
Additionally, the paid app revenue is projected to reach US$0.07bn in 2022, highlighting the contribution of paid apps to the overall revenue.
Furthermore, advertising revenue in the Canadian app market is projected to reach US$4.66bn in 2022.
This signifies the importance of advertising as a revenue stream for app developers and publishers.
In terms of user engagement, the number of app downloads is projected to reach 1,157.00m downloads in 2022.
This indicates the high demand for apps among Canadian users.
Additionally, the average revenue per download is expected to amount to US$6.00, reflecting the monetization potential for each app download.
When compared globally, it is worth noting that in China generates the highest revenue in the app market, with a projected revenue of US$162.90bn in 2022.
This highlights the vast market potential in China and the significance of its app market segment.
Overall, the Canadian app market is expected to experience substantial growth in revenue and user engagement in the coming years.
The projected numbers indicate the market's potential for app developers and businesses operating within this sector.

Key regions: China, United States, Europe, Germany, Asia

Market

Region

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Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.