App - Australia & Oceania

Australia & Oceania

The App market in Australia & Oceania is expected to witness significant growth in the coming years.
According to projections, the total revenue in this market is set to reach US$7,529.00m by 2022.
This represents a substantial increase in revenue for the region.
Furthermore, the market is expected to maintain a steady growth rate of 7.81% annually from 2022 to 2027.
This consistent growth is anticipated to result in a projected market volume of US$11,230.00m by 2027.
When examining the revenue sources within the App market, in-app purchases (IAP) are projected to contribute significantly.
It is estimated that IAP revenue will reach US$2.17bn in 2022.
Additionally, paid app revenue is expected to reach US$0.09bn in 2022.
This indicates that consumers in Australia & Oceania are willing to invest in paid applications.
Advertising revenue is another substantial source of income within the App market.
It is projected that advertising revenue will reach US$5.28bn in 2022.
This demonstrates the importance of advertising as a revenue stream in this market.
In terms of app downloads, the number is expected to reach 943.00m downloads in 2022.
This high number of downloads reflects the popularity and demand for mobile applications in the region.
When considering the average revenue per download, it is currently estimated to be US$7.99.
This metric provides insights into the profitability of each individual download within the App market.
In a global comparison, it is interesting to note that in China generates the highest revenue in the App market.
In 2022, in China is projected to generate a staggering US$162.90bn in revenue.
This highlights the dominance of the Chinese market in the global app industry.

Key regions: China, United States, Europe, Germany, Asia

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.