Sport Games - Australia & Oceania

Australia & Oceania

The Sport Games market in Australia & Oceania is poised for significant growth, with total projected revenue expected to reach US$100.90m in 2022.
This is just the beginning, as the market is projected to continue expanding at an annual growth rate of 9.58% (CAGR 2022-2027).
By 2027, the market volume is estimated to reach an impressive US$172.00m.
When it comes to revenue sources within the Sport Games market, in-app purchases (IAP) are forecasted to contribute significantly, with projected revenue of US$21.09m in 2022.
Paid app revenue is also expected to make a notable impact, reaching US$1.23m in the same year.
Additionally, advertising revenue is projected to reach US$78.56m in 2022.
The popularity of Sport Games market is evident in the number of downloads, which is projected to reach 25.41m downloads in 2022.
This highlights the strong demand and engagement within the market segment.
Furthermore, the average revenue per download currently stands at US$3.97, demonstrating the lucrative nature of this industry.
While the Sport Games market in Australia & Oceania shows promising growth, it is important to consider global trends.
A global comparison reveals that in the United States leads the pack in terms of revenue generation, with an estimated revenue of US$2,904.00m in 2022.
This showcases the dominance of the US market within the Sport Games market industry.
In conclusion, the Sport Games market in Australia & Oceania is projected to experience substantial growth in the coming years.
With various revenue streams and a significant number of downloads, this market segment offers lucrative opportunities for businesses in the region.
However, it is essential to stay competitive in a global landscape where in the United States leads in revenue generation.

Key regions: Asia, Japan, India, United States, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.