Health & Fitness - Australia & Oceania

Australia & Oceania

The Health & Fitness market in Australia & Oceania is expected to experience significant growth in the coming years.
According to projections, the total revenue in this market is estimated to reach US$123.20m in 2022.
This indicates a positive trend and demonstrates the increasing demand for health and fitness-related products and services in the region.
Furthermore, it is anticipated that the market will continue to grow at an annual growth rate of 10.02% from 2022 to 2027, resulting in a projected market volume of US$189.10m by 2027.
This steady growth suggests that the health and fitness industry in Australia & Oceania is poised for continued success.
When examining specific revenue streams within the Health & Fitness market, it is projected that in-app purchases (IAP) will generate a revenue of US$92.77m in 2022.
This indicates the popularity of mobile applications and the willingness of consumers to spend on health and fitness-related digital products.
Paid app revenue in the Health & Fitness market is also expected to contribute to the overall revenue, with a projected amount of US$4.87m in 2022.
This demonstrates that consumers are willing to invest in premium applications that offer enhanced features and content.
Additionally, advertising revenue is projected to reach US$25.61m in 2022 within the Health & Fitness market.
This highlights the importance of advertising as a revenue source in this industry and the potential for businesses to reach a wide audience through targeted marketing campaigns.
In terms of user engagement, the number of downloads in the Health & Fitness market is projected to reach 42.71m downloads in 2022.
This indicates a high level of interest and participation in health and fitness-related applications and services among consumers in Australia & Oceania.
Furthermore, the average revenue per download is expected to amount to US$2.89, indicating the potential for businesses to monetize their user base effectively.
When comparing the global health and fitness market, it is noteworthy that in China generates the highest revenue, with an estimated amount of US$1,606.00m in 2022.
This highlights the significance of the American market in the global health and fitness industry.
Overall, the projections for the Health & Fitness market in Australia & Oceania indicate a promising future.
With consistent growth rates and various revenue streams, this market presents opportunities for businesses to thrive and cater to the increasing demand for health and fitness-related products and services.

Key regions: Europe, Germany, South Korea, Japan, Asia

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.