Education - Asia
Asia- In 2022, the Education market in Asia is expected to achieve a total revenue of US$2.12bn.
- This revenue is projected to grow at an annual rate of 8.75% between 2022 and 2027, resulting in a market volume of US$3.12bn by 2027.
- Within the Education market, in-app purchase (IAP) revenue is estimated to reach US$1.78bn in 2022, while paid app revenue is projected to reach US$92.91m.
- Additionally, advertising revenue is expected to amount to US$243.40m in the same year.
- Furthermore, the number of downloads in the Education market is projected to reach 3.29bn downloads in 2022.
- Currently, the average revenue per download is expected to be US$0.64.
- When comparing the Education market globally, United States stands out as the country generating the highest revenue, with an estimated revenue of US$2.68bn in 2022.
- This indicates the significant role played by United States in the Education market.
- Key regions:
- China,
- Germany,
- Europe,
- South Korea,
- United States
Definition:
The Education market contains apps that enhance the learning process, typically by way of interactive gamified activities. The vast variety of educational content and methods enable people of different ages to increase their skills and knowledge. One of the most well-known language learning apps is Duolingo, which has mastered the art of bite-sized learning and sustains motivation levels via its reward system. Another app, PictureThis, helps users to learn more about the natural world by recognizing plant species from photographs and provides additional information such as plant care.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
