Books & Reference - Asia
Asia- The Books & Reference market in Asia is expected to generate a total revenue of US$4.83bn in 2022.
- This figure is projected to grow at an annual rate of 10.33% (CAGR 2022-2027), resulting in a market volume of US$7.88bn by 2027.
- Within this market segment, revenue from in-app purchases (IAP) is projected to reach US$3.00bn in 2022, while revenue from paid apps is expected to reach US$167.80m in the same year.
- Additionally, revenue from advertising in the Books & Reference market is projected to reach US$1.66bn in 2022.
- The number of downloads in the Books & Reference market is expected to reach 1.82bn downloads in 2022.
- Currently, the average revenue per download is estimated to be US$2.65.
- In terms of global comparison, China generates the highest revenue within the Books & Reference market, with a projected revenue of US$3.06bn in 2022.
- Key regions:
- Germany,
- United States,
- China,
- India,
- South Korea
Definition:
The Books & Reference market contains apps that allow users to access books and reference works on their mobile phones. Most of these books and references are also available as printed works but are more affordable and convenient to access as digital publications. An example within this market is the Amazon Kindle app, which makes it possible to read Kindle eBooks on mobile devices. Another example is the Audible app, which lets users connect to their Audible accounts and listen to audiobooks while on the go.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
