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Dolls & Stuffed Toys - Eastern Africa

Eastern Africa
  • The Dolls & Stuffed Toys market in Eastern Africa is projected to generate a revenue of US$131.4m in 2024.
  • It is anticipated to experience a yearly growth rate of 3.27% (CAGR 2024-2029).
  • When compared to other countries worldwide, United States leads the market with a revenue of US$6.7bn in 2024.
  • In terms of per capita income, in Eastern Africa generates US$0.29 per person in revenue in 2024.
  • Eastern Africa's dolls & stuffed toys market is experiencing a surge in demand, driven by a growing middle class and increasing disposable incomes.

Definition:

Dolls and stuffed toys are toys that are made to resemble human beings, animals, or fictional characters. They are typically made from a variety of materials such as fabric, plastic, or rubber, and can come in various sizes and styles. The market for dolls and stuffed toys is driven by consumer demand for playthings that provide comfort, entertainment, and imaginative play. Advances in technology have also led to the development of interactive dolls and stuffed toys, which can move, talk, or respond to user input.

Additional Information:

The dolls and stuffed toys market comprises revenue and average revenue per capita, with figures generated through both online and offline sales channels. The market serves B2C sector, with manufacturers targeting children, collectors, and gift buyers. Key players in the market include companies such as Mattel, Hasbro, and Build-A-Bear Workshop. These companies are known for their diverse product lines, brand recognition, and global distribution networks. For more information on the data displayed, use the info button right next to the boxes.

In-Scope

  • Fashion dolls, such as Barbie and Bratz
  • Baby dolls, such as Cabbage Patch Kids, Madame Alexander and Fisher Price Little Mommy
  • Doll accessories, such as dolls clothing, jewelry, make-up, hair accessories and purses
  • Plush animals, such as Teddy Bears
  • Character plushies, such as Pikachu and Disney Princesses

Out-Of-Scope

  • Action figures such as figures representing characters from movies, TV shows, comics, or video games
  • Model vehicles, such as die-cast cars or plastic model airplanes
  • Electronic pets, such as standalone electronic devices or apps for virtual pets or digital pets

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Jul 2024

Source: Statista Market Insights

Most recent update: Jul 2024

Source: Statista Market Insights

Key Players

Most recent update: Mar 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Mar 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Jul 2024

Source: Statista Market Insights

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on goods people buy for their leisure activities and hobbies.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use in-house market research, national statistical offices, international institutions, trade associations, third-party studies, and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and household number. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, exponential trend smoothing is well suited for forecasting the Toys & Hobby market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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