Toilet Paper - Northern Europe

Northern Europe

Highlights

In 2024, the revenue in the Toilet Paper market in Northern Europe amounts to US$1.15bn.
It is projected that the market will experience an annual growth rate of 1.7% (CAGR 2024-2029).
When compared to the global market, China generates the highest revenue in the Toilet Paper market, which is estimated to be US$24bn in 2024.
In terms of per person revenues, in 2024, each individual in Northern Europe generates US$33.88 in the Toilet Paper market.
By 2029, the volume in the Toilet Paper market is expected to reach 398.6m kg units.
Additionally, there is an anticipated volume growth of 1.7% in 2025.0.
The average volume per person in the Toilet Paper market is projected to be US$1.15bn units in 2024.
In Northern Europe, the demand for eco-friendly and sustainably sourced toilet paper is rapidly increasing, reflecting the region's strong commitment to environmental responsibility.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Tissue & Hygiene Paper products that comprises of Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Baby diapers, Face masks and Incontinence segments that are produced for private end customers for both offline retail and online retail.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from independent databases and third-party sources, historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Tissue & Hygiene Paper market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).