Market Insights Consumer Tissue & Hygiene Paper

Toilet Paper - India

India

The revenue generated in the Toilet Paper market in India amounted to US$11.18bn in 2024.
It is projected to grow annually at a rate of 6.07% (CAGR 2024-2029).
When compared globally, in China leads in terms of revenue with US$24,300m in 2024.
In relation to the total population, per person revenues of US$7.75 were generated in 2024.
Looking ahead, the volume in the Toilet Paper market is expected to reach 6.2bn kg by 2029.
Furthermore, the segment is anticipated to experience a volume growth of 4.8% in 2025.
The average volume per person in the Toilet Paper market is expected to be 3.5kg in 2024.
India's toilet paper market is experiencing a surge in demand due to an increasing focus on hygiene and sanitation practices.

Key regions: India, Worldwide, Philippines, Australia, Indonesia

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Tissue & Hygiene Paper products that comprises of Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Baby diapers, Face masks and Incontinence segments that are produced for private end customers for both offline retail and online retail.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from independent databases and third-party sources, historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Tissue & Hygiene Paper market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).