Security - G7 | Statista Market Forecast

Revenue in the Security market is projected to reach US$11.6bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.97%, resulting in a projected market volume of US$18.7bn by 2029.
In the Security market, the number of active households is expected to amount to 141.8m users by 2029.
Household penetration will be 33.7% in 2024 and is expected to hit 43.0% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$93.34.

Definition:

The Security market includes the sale of devices for networked access control and management for buildings and premises. This includes surveillance products (e.g., security cameras, motion sensors, programmable and remote control door locks) as well as equipment for risk monitoring (connected smoke detectors and humidity sensors).
Remote surveillance and emergency services from specialized security firms that are not related to smart home are not included.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include TP-LINK, Ring, Google, LG, Xiaomi, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for burglar prevention and other security issues
Motion sensors, door locks, security cameras (with or without face recognition)
Surveillance gadgets with connection to a broader smart home (e.g., eufyCam S330, Bosch Smart Home - Starter Set Alarm (Gen. 2))
Hazard prevention devices like water, smoke or gas sensors (e.g., TESLA Smart Intelligent Gas Sensor)

Classical security devices without smart home connection
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Security market in G7 countries is experiencing significant growth and development due to a variety of factors. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to the current state of the Security market in these countries.

Customer preferences: Customers in G7 countries are increasingly concerned about their personal safety and the security of their assets. This has led to a growing demand for security products and services, such as surveillance systems, access control systems, and alarm systems. Customers are also seeking more advanced and innovative security solutions that can provide real-time monitoring and alerts, as well as integrated systems that can be easily managed and controlled.

Trends in the market: One major trend in the Security market in G7 countries is the adoption of smart security systems. These systems leverage advanced technologies, such as artificial intelligence and the Internet of Things, to provide enhanced security features and functionalities. For example, smart surveillance systems can automatically detect and track suspicious activities, while smart access control systems can use biometric authentication to ensure only authorized individuals can enter a premises. Another trend in the Security market is the integration of security systems with other smart home or building automation systems. This allows customers to control and monitor their security systems through a single platform, providing convenience and ease of use. Additionally, the increasing popularity of cloud-based security solutions is enabling customers to access and manage their security systems remotely, further enhancing convenience and flexibility.

Local special circumstances: Each G7 country has its own unique set of circumstances that influence the Security market. For example, in the United States, the high crime rate and the increasing number of mass shootings have led to a greater demand for security products and services. In Germany, the ongoing threat of terrorism has resulted in stricter security regulations and increased investments in security infrastructure. In Japan, the aging population has created a demand for security systems that can assist elderly individuals in emergency situations.

Underlying macroeconomic factors: The Security market in G7 countries is also influenced by underlying macroeconomic factors. For instance, the overall economic growth and stability in these countries have contributed to increased consumer spending and investment in security solutions. Additionally, government initiatives and regulations aimed at enhancing public safety and security have also played a role in driving the growth of the Security market. In conclusion, the Security market in G7 countries is experiencing growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customers are increasingly seeking advanced and integrated security solutions, while trends such as smart security systems and the integration of security systems with other smart home or building automation systems are shaping the market. Local special circumstances, such as high crime rates or the threat of terrorism, further contribute to the demand for security products and services. Finally, underlying macroeconomic factors, such as economic growth and government initiatives, also play a role in driving the growth of the Security market in G7 countries.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.