Home Entertainment - G7 | Statista Market Forecast

Revenue in the Home Entertainment market is projected to reach US$7.2bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.29%, resulting in a projected market volume of US$8.5bn by 2029.
In the Home Entertainment market, the number of active households is expected to amount to 175.6m users by 2029.
Household penetration will be 18.3% in 2024 and is expected to hit 53.3% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$121.40.

Definition:

Home Entertainmentmarket comprises the sale of products for multi-room entertainment (e.g., sound systems) as well as connected remote controls and streaming devices (e.g., Amazon Fire TV stick, Google Chromecast).
General, freely programmable buttons and switches (see Control & Connectivity) or light bulbs for different lighting scenarios (see Comfort & Lighting) are not included. Smart TVs are also not considered here because their functions are, in most cases, not directly controlled via the Internet but networking is primarily used for the retrieval of media content.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon, Google, Harman Kardon, Samsung, Bose, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for entertainment purposes
Various multiroom entertainment systems (audio and/or video) with a primary focus on entertainment (e.g., Juke 6& 8, Sonos Era 100 Arc 5.1 Heimkino Set)
Streaming devices (e.g., Amazon Fire TV stick, Google Chromecast)
Entertainment remotes

Classical entertainment devices without smart home connection
Smart TVs and receivers without smart home integration
Smart speakers with a primary focus on Control & Connectivity (Amazon Echo, Google Home etc.)
B2B/C2C sales of any kind (e.g. to hotels or office buildings)

The Home Entertainment market in G7 countries has witnessed significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to the expansion of this industry.

Customer preferences: Customers in G7 countries have shown a strong preference for home entertainment products and services. With increasing disposable incomes and a desire for convenience, consumers are investing in home entertainment systems, including televisions, audio systems, and gaming consoles. The demand for high-quality audio and video experiences has also led to a surge in sales of premium home theater systems and smart TVs.

Trends in the market: One of the key trends in the Home Entertainment market in G7 countries is the shift towards streaming services. With the rise of platforms like Netflix, Amazon Prime Video, and Disney+, consumers are increasingly opting for online content streaming rather than traditional cable or satellite TV subscriptions. This trend has been further accelerated by the COVID-19 pandemic, as people spent more time at home and sought out entertainment options. Another trend in the market is the integration of smart technology. Smart TVs and home audio systems that can be controlled through voice commands or smartphone apps have gained popularity among consumers. This trend is driven by the convenience and seamless connectivity offered by these devices.

Local special circumstances: Each G7 country has its own unique set of circumstances that influence the Home Entertainment market. For example, in the United States, the presence of major entertainment companies and production studios has created a vibrant market for home entertainment products and content. In Japan, the popularity of anime and gaming has contributed to the growth of the market, with consumers seeking out high-quality audiovisual experiences.

Underlying macroeconomic factors: The growth of the Home Entertainment market in G7 countries can also be attributed to underlying macroeconomic factors. The strong economies of these countries, coupled with rising disposable incomes, have allowed consumers to spend more on entertainment products and services. Additionally, advancements in technology have made home entertainment more accessible and affordable, driving the demand for these products. In conclusion, the Home Entertainment market in G7 countries is experiencing significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards streaming services, the integration of smart technology, and the presence of major entertainment companies are all contributing to the expansion of this industry. With continued advancements in technology and changing consumer preferences, the Home Entertainment market in G7 countries is expected to thrive in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

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