Security - Estonia | Statista Market Forecast

Revenue in the Security market is projected to reach US$37.5m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 11.27%, resulting in a projected market volume of US$63.9m by 2029.
In the Security market, the number of active households is expected to amount to 229.3k users by 2029.
Household penetration will be 29.1% in 2024 and is expected to hit 36.8% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$184.70.

Definition:

The Security market includes the sale of devices for networked access control and management for buildings and premises. This includes surveillance products (e.g., security cameras, motion sensors, programmable and remote control door locks) as well as equipment for risk monitoring (connected smoke detectors and humidity sensors).
Remote surveillance and emergency services from specialized security firms that are not related to smart home are not included.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include TP-LINK, Ring, Google, LG, Xiaomi, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for burglar prevention and other security issues
Motion sensors, door locks, security cameras (with or without face recognition)
Surveillance gadgets with connection to a broader smart home (e.g., eufyCam S330, Bosch Smart Home - Starter Set Alarm (Gen. 2))
Hazard prevention devices like water, smoke or gas sensors (e.g., TESLA Smart Intelligent Gas Sensor)

Classical security devices without smart home connection
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Security market in Estonia is experiencing a steady growth due to increasing concerns about personal safety and the need for advanced security systems.

Customer preferences: Customers in Estonia are increasingly looking for security solutions that offer advanced features such as surveillance cameras, access control systems, and alarm systems. They prioritize the safety of their homes, businesses, and public spaces, and are willing to invest in state-of-the-art security technologies to achieve this. Additionally, customers are also seeking integrated security solutions that can be easily managed and monitored remotely.

Trends in the market: One of the key trends in the security market in Estonia is the adoption of smart security systems. Smart security systems utilize advanced technologies such as artificial intelligence and machine learning to provide enhanced security features. These systems can analyze data in real-time, detect anomalies, and send alerts to the users. The demand for smart security systems is driven by the increasing need for automation and convenience in security management. Another trend in the market is the growing popularity of cloud-based security solutions. Cloud-based security systems offer several advantages such as remote access, scalability, and cost-effectiveness. These solutions eliminate the need for on-site storage and maintenance of security data, making them highly attractive to customers. The adoption of cloud-based security solutions is expected to increase in the coming years as more businesses and individuals recognize the benefits they offer.

Local special circumstances: Estonia has a high level of internet penetration and a tech-savvy population. This has created a favorable environment for the adoption of advanced security technologies. Customers in Estonia are more open to embracing new technologies and are quick to adopt innovative security solutions. This has led to a higher demand for cutting-edge security systems in the market.

Underlying macroeconomic factors: The security market in Estonia is influenced by various macroeconomic factors. The overall economic growth of the country plays a significant role in driving the demand for security systems. As the economy grows, businesses and individuals have more disposable income to invest in security solutions. Additionally, the increasing urbanization and population growth in Estonia have also contributed to the growth of the security market. The need for security systems in urban areas is higher due to higher crime rates and a larger population to protect. In conclusion, the security market in Estonia is witnessing a steady growth due to customer preferences for advanced security solutions, such as smart security systems and cloud-based security solutions. The local special circumstances, such as the high level of internet penetration and tech-savvy population, have created a favorable environment for the adoption of innovative security technologies. The underlying macroeconomic factors, including economic growth and urbanization, have also contributed to the growth of the market. Overall, the security market in Estonia is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.