Security - Central Asia | Statista Market Forecast

Revenue in the Security market is projected to reach US$45.0m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 17.35%, resulting in a projected market volume of US$100.2m by 2029.
In the Security market, the number of active households is expected to amount to 9.3m users by 2029.
Household penetration will be 42.4% in 2024 and is expected to hit 51.7% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$5.31.

Definition:

The Security market includes the sale of devices for networked access control and management for buildings and premises. This includes surveillance products (e.g., security cameras, motion sensors, programmable and remote control door locks) as well as equipment for risk monitoring (connected smoke detectors and humidity sensors).
Remote surveillance and emergency services from specialized security firms that are not related to smart home are not included.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include TP-LINK, Ring, Google, LG, Xiaomi, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for burglar prevention and other security issues
Motion sensors, door locks, security cameras (with or without face recognition)
Surveillance gadgets with connection to a broader smart home (e.g., eufyCam S330, Bosch Smart Home - Starter Set Alarm (Gen. 2))
Hazard prevention devices like water, smoke or gas sensors (e.g., TESLA Smart Intelligent Gas Sensor)

Classical security devices without smart home connection
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Security market in Central Asia is experiencing significant growth and development, driven by various factors such as increasing customer preferences for advanced security solutions, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Security market in Central Asia are shifting towards more advanced and integrated security solutions.

Customers are increasingly seeking comprehensive security systems that can address multiple threats and risks, such as physical security, cybersecurity, and data protection. This preference is driven by the growing awareness of the importance of security in both personal and business settings, as well as the increasing sophistication of security threats. Customers are also demanding more user-friendly and customizable security solutions that can be easily integrated with other systems and technologies.

Trends in the Security market in Central Asia are also contributing to its development. One key trend is the adoption of cloud-based security solutions. Cloud-based security offers several advantages, including scalability, flexibility, and cost-effectiveness.

It allows organizations to easily scale their security systems as their needs evolve, while also providing remote access and management capabilities. Another trend is the convergence of physical and cybersecurity. As the lines between physical and digital security blur, organizations are seeking integrated solutions that can address both aspects effectively.

This trend is driven by the increasing connectivity of devices and systems, as well as the growing sophistication of cyber threats. Local special circumstances in Central Asia also play a role in the development of the Security market. The region has witnessed geopolitical tensions and security challenges in recent years, which have increased the demand for security solutions.

Governments and organizations in Central Asia are investing heavily in security infrastructure to enhance public safety and protect critical assets. Additionally, the region's rapid urbanization and economic growth have led to an increased need for security measures in various sectors, such as transportation, banking, and healthcare. Underlying macroeconomic factors further contribute to the growth of the Security market in Central Asia.

The region's improving economic conditions, rising disposable incomes, and expanding middle class are driving the demand for security products and services. As individuals and businesses become more prosperous, they are willing to invest in security solutions to protect their assets and ensure their safety. Furthermore, the increasing penetration of internet and mobile technologies in Central Asia is creating new opportunities for security providers.

The growing reliance on digital platforms and networks increases the vulnerability to cyber threats, prompting organizations to invest in robust cybersecurity solutions. In conclusion, the Security market in Central Asia is experiencing significant growth and development due to increasing customer preferences for advanced security solutions, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The region's shift towards more integrated and cloud-based security solutions, as well as the convergence of physical and cybersecurity, reflects the evolving nature of security threats.

The local special circumstances, including geopolitical tensions and rapid urbanization, contribute to the demand for security measures. Finally, the improving economic conditions and expanding middle class in Central Asia, coupled with the increasing reliance on digital technologies, are driving the growth of the Security market in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.