Security - Australia & Oceania

Australia & Oceania

Revenue in the Security market is projected to reach US$583.0m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.56%, resulting in a projected market volume of US$839.4m by 2029.
In the Security market, the number of active households is expected to amount to 4.3m users by 2029.
Household penetration will be 32.5% in 2024 and is expected to hit 40.4% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$156.20.

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Analyst Opinion

The Security market in Australia & Oceania is witnessing significant growth and development due to various factors. Customer preferences in the Security market in Australia & Oceania are shifting towards more advanced and integrated security solutions.

Customers are increasingly looking for comprehensive security systems that can protect their properties and assets from various threats, including theft, vandalism, and unauthorized access. This has led to a growing demand for technologies such as video surveillance, access control systems, and alarm systems. Additionally, customers are also prioritizing the integration of these security systems with other smart home or building automation systems for enhanced convenience and control.

Trends in the Security market in Australia & Oceania are driven by advancements in technology and the increasing need for security in various sectors. One of the key trends is the adoption of cloud-based security solutions. Cloud-based security offers numerous benefits such as remote access, scalability, and cost-effectiveness, making it an attractive option for businesses and individuals.

Another trend is the integration of artificial intelligence (AI) and machine learning (ML) in security systems. AI and ML technologies enable security systems to analyze data in real-time, identify patterns, and respond to potential threats more efficiently. Local special circumstances in the Security market in Australia & Oceania include the unique geographical and environmental factors of the region.

Australia & Oceania is known for its vast and diverse landscape, which poses challenges for security systems. For example, remote areas and islands may require specialized security solutions that can operate in harsh conditions and provide reliable coverage over large distances. Additionally, the region's high exposure to natural disasters such as cyclones and earthquakes also drives the need for robust security systems that can withstand such events.

Underlying macroeconomic factors contribute to the development of the Security market in Australia & Oceania. The region's strong economic growth and increasing urbanization have led to a rise in infrastructure development, including residential and commercial buildings. This has created a demand for security systems to protect these assets.

Furthermore, the growing tourism industry in Australia & Oceania has also contributed to the need for enhanced security measures in hotels, resorts, and tourist attractions. In conclusion, the Security market in Australia & Oceania is experiencing growth and development driven by customer preferences for advanced and integrated security solutions, trends such as cloud-based security and AI integration, local special circumstances including geographical and environmental factors, and underlying macroeconomic factors such as economic growth and urbanization.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.