Home Entertainment - Australia & Oceania

Revenue in the Home Entertainment market is projected to reach US$379.5m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.66%, resulting in a projected market volume of US$412.1m by 2029.
In the Home Entertainment market, the number of active households is expected to amount to 5.6m users by 2029.
Household penetration will be 23.8% in 2024 and is expected to hit 51.9% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$156.90.

Definition:

Home Entertainmentmarket comprises the sale of products for multi-room entertainment (e.g., sound systems) as well as connected remote controls and streaming devices (e.g., Amazon Fire TV stick, Google Chromecast).
General, freely programmable buttons and switches (see Control & Connectivity) or light bulbs for different lighting scenarios (see Comfort & Lighting) are not included. Smart TVs are also not considered here because their functions are, in most cases, not directly controlled via the Internet but networking is primarily used for the retrieval of media content.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon, Google, Harman Kardon, Samsung, Bose, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for entertainment purposes
Various multiroom entertainment systems (audio and/or video) with a primary focus on entertainment (e.g., Juke 6& 8, Sonos Era 100 Arc 5.1 Heimkino Set)
Streaming devices (e.g., Amazon Fire TV stick, Google Chromecast)
Entertainment remotes

Classical entertainment devices without smart home connection
Smart TVs and receivers without smart home integration
Smart speakers with a primary focus on Control & Connectivity (Amazon Echo, Google Home etc.)
B2B/C2C sales of any kind (e.g. to hotels or office buildings)

The Home Entertainment market in Australia & Oceania has been experiencing significant growth and development in recent years. Customer preferences in the region have been shifting towards more immersive and interactive forms of entertainment.

With the advancements in technology, consumers are increasingly seeking out high-quality audiovisual experiences in their homes. This has led to an increased demand for home theater systems, smart TVs, and gaming consoles. Additionally, the rise of streaming services has also influenced customer preferences, as more and more people are opting for digital content over traditional television.

Trends in the market indicate that there is a growing interest in home automation and integration. Consumers are looking for seamless connectivity between their entertainment devices, as well as the ability to control them through a single interface. This has led to the popularity of smart home systems that allow users to control their entertainment devices, lighting, and security systems with the touch of a button.

Local special circumstances in Australia & Oceania play a role in the development of the Home Entertainment market. The region is known for its outdoor lifestyle, with many people enjoying activities such as barbecues and outdoor gatherings. This has led to an increased demand for outdoor entertainment solutions, such as outdoor speakers and weatherproof TVs.

Additionally, the region's vast coastline and love for water sports have also contributed to the popularity of waterproof and portable entertainment devices. Underlying macroeconomic factors have also played a part in the growth of the Home Entertainment market in Australia & Oceania. The region has experienced steady economic growth in recent years, leading to an increase in disposable income.

This has allowed consumers to invest in high-quality entertainment systems and devices. Additionally, the region's strong tourism industry has also contributed to the market growth, as visitors often seek out entertainment options during their stay. In conclusion, the Home Entertainment market in Australia & Oceania is developing in response to changing customer preferences, technological advancements, and local special circumstances.

The demand for immersive and interactive entertainment experiences, as well as the desire for home automation and integration, are driving the market forward. Additionally, the region's outdoor lifestyle and strong economy are also contributing factors. As technology continues to evolve, it will be interesting to see how the Home Entertainment market in Australia & Oceania further develops to meet the changing needs and preferences of consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

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