Home Entertainment - EAEU | Statista Market Forecast

Revenue in the Home Entertainment market is projected to reach US$213.9m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.93%, resulting in a projected market volume of US$259.3m by 2029.
In the Home Entertainment market, the number of active households is expected to amount to 5.3m users by 2029.
Household penetration will be 4.7% in 2024 and is expected to hit 11.6% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$99.27.

Definition:

Home Entertainmentmarket comprises the sale of products for multi-room entertainment (e.g., sound systems) as well as connected remote controls and streaming devices (e.g., Amazon Fire TV stick, Google Chromecast).
General, freely programmable buttons and switches (see Control & Connectivity) or light bulbs for different lighting scenarios (see Comfort & Lighting) are not included. Smart TVs are also not considered here because their functions are, in most cases, not directly controlled via the Internet but networking is primarily used for the retrieval of media content.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon, Google, Harman Kardon, Samsung, Bose, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for entertainment purposes
Various multiroom entertainment systems (audio and/or video) with a primary focus on entertainment (e.g., Juke 6& 8, Sonos Era 100 Arc 5.1 Heimkino Set)
Streaming devices (e.g., Amazon Fire TV stick, Google Chromecast)
Entertainment remotes

Classical entertainment devices without smart home connection
Smart TVs and receivers without smart home integration
Smart speakers with a primary focus on Control & Connectivity (Amazon Echo, Google Home etc.)
B2B/C2C sales of any kind (e.g. to hotels or office buildings)

The Home Entertainment market in EAEU is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Home Entertainment market are shifting towards more immersive and interactive experiences.

Consumers are increasingly seeking high-quality audio and visual equipment, such as home theater systems and large-screen televisions, to enhance their entertainment experiences at home. Additionally, there is a growing demand for smart home devices that can seamlessly integrate with other household appliances and provide convenient control over entertainment systems. Trends in the market indicate a strong focus on streaming services and digital content.

With the rise of internet connectivity and the increasing availability of high-speed internet, consumers are opting for online streaming platforms to access a wide range of movies, TV shows, and music. This trend is driving the demand for smart TVs and streaming devices, as well as the development of local streaming platforms that cater to specific regional preferences. Local special circumstances in the EAEU region also contribute to the development of the Home Entertainment market.

The region has a diverse cultural landscape, with each country having its own unique entertainment preferences. This diversity creates opportunities for local content producers and distributors to cater to specific market segments and offer localized entertainment options. Additionally, the EAEU region has a large population of tech-savvy consumers who are early adopters of new technologies, further driving the demand for innovative home entertainment solutions.

Underlying macroeconomic factors such as increasing disposable incomes and urbanization are fueling the growth of the Home Entertainment market in EAEU. As economies in the region continue to grow, consumers have more disposable income to spend on entertainment products and services. The urbanization trend also contributes to the market growth, as urban dwellers tend to have higher purchasing power and are more likely to invest in home entertainment systems.

In conclusion, the Home Entertainment market in EAEU is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. As consumers seek more immersive and interactive experiences, the demand for high-quality audiovisual equipment and streaming services continues to rise. Additionally, the diverse cultural landscape and tech-savvy population in the region create opportunities for localized content and innovative home entertainment solutions.

With increasing disposable incomes and urbanization, the market is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

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