Control & Connectivity - Northern Europe

Revenue in the Control & Connectivity market is projected to reach US$989.3m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 10.32%, resulting in a projected market volume of US$1.6bn by 2029.
In the Control & Connectivity market, the number of active households is expected to amount to 6.0m users by 2029.
Household penetration will be 13.2% in 2024 and is expected to hit 35.0% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$448.20.

Definition:

The Control & Connectivity market includes the essential equipment (connected and remote-control devices) and services that are part of an intelligent home network. The segment includes smart speakers (Amazon Echo, Google Home, etc.), central control and communication units (hub/gateway), programmable control buttons (e.g. wall switches and adjustable dials), and smart plugs for the control of non-smart devices.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon and Google, renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Gateways/hubs that are capable of controlling devices of all segments (e.g., Smart Home Zigbee 3.0 Gateway Smik)
Smart speakers with a primary focus on control and digital assistants (e.g., Sonoro STREAM, Bose Smart Speaker 500)
Control buttons and smart plugs/sockets (e.g., TP-Link KE100 KIT, Aoycocr Wi-Fi Smart Socket)

Connected home appliances (see Smart Appliances)
Multiroom speaker systems with a primary focus on entertainment (see Home Entertainment)
Smartphones and tablets
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Control & Connectivity market in Northern Europe is witnessing significant growth and development. Customer preferences in the Control & Connectivity market in Northern Europe are driven by the increasing demand for seamless connectivity and advanced control systems.

Customers in this region are highly tech-savvy and value products and services that offer convenience, efficiency, and reliability. They are looking for solutions that can connect multiple devices and enable them to control and monitor various aspects of their lives, such as home automation, energy management, and security systems. Additionally, customers in Northern Europe prioritize sustainability and are inclined towards eco-friendly and energy-efficient solutions.

Trends in the market indicate a shift towards wireless connectivity and smart control systems. With the rapid advancement of Internet of Things (IoT) technology, there is a growing demand for wireless connectivity solutions that can seamlessly integrate with various devices and enable remote control and monitoring. This trend is particularly evident in the smart home segment, where customers are adopting smart devices and systems that can be controlled through mobile apps or voice commands.

Furthermore, there is a rising demand for cloud-based control and connectivity solutions, which offer scalability, flexibility, and remote access. Local special circumstances in Northern Europe contribute to the development of the Control & Connectivity market. The region has a well-developed infrastructure and high internet penetration, which provides a favorable environment for the adoption of advanced control and connectivity systems.

Moreover, Northern Europe is known for its strong focus on sustainability and environmental consciousness, which aligns with the increasing demand for energy-efficient and eco-friendly solutions in the market. Additionally, the presence of leading technology companies and research institutions in the region fosters innovation and drives the development of cutting-edge control and connectivity solutions. Underlying macroeconomic factors also play a significant role in the growth of the Control & Connectivity market in Northern Europe.

The region has a stable economy and high disposable income levels, which enable customers to invest in advanced control and connectivity systems. Furthermore, government initiatives and regulations promoting energy efficiency and sustainable development create a supportive environment for the market. Additionally, the increasing awareness and concern about security and privacy issues drive the demand for secure and reliable control and connectivity solutions.

In conclusion, the Control & Connectivity market in Northern Europe is experiencing notable growth and development driven by customer preferences for seamless connectivity and advanced control systems. The market is witnessing a shift towards wireless connectivity and smart control systems, with a focus on sustainability and energy efficiency. Local special circumstances, such as a well-developed infrastructure and a strong emphasis on sustainability, contribute to the market's development.

Underlying macroeconomic factors, including a stable economy and government initiatives, further support the growth of the market in Northern Europe.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.