Smart Appliances - Northern Europe

Revenue in the Smart Appliances market is projected to reach US$1.3bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.04%, resulting in a projected market volume of US$2.0bn by 2029.
In the Smart Appliances market, the number of active households is expected to amount to 4.7m users by 2029.
Household penetration will be 11.4% in 2024 and is expected to hit 27.3% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$668.90.

Definition:

Smart Appliances market includes connected versions of all kinds of household appliances. This includes large appliances (fridges, washing machines, ovens etc.) as well as small appliances (microwaves, coffee machines, vacuum and mowing robots etc.), provided they are connected to the internet. An indirect connection via a local network is also possible, as long as the remote access and control of the respective appliances via the connection is given.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Irobot, LG, Samsung, Xiaomi, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Directly or indirectly internet-controllable household appliances
Large appliances such as fridges, washing machines, dishwashers, ovens (e.g., Samsung Side-by-Side, E, 614 ℓ, LG GSXV90MCDE Side-by-Side )
Small appliances such as coffee machines (e.g., Bosch CTL636EB6), vacuum and mowing robots (e.g., Roborock S8 Pro Ultra Robot Vacuum Cleaner), microwaves (e.g., SARO SAMSUNG MJ2691)

Any other smart home device (partially also referred to as “appliances”)
Any non-connected household appliances
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Smart Appliances market in Northern Europe is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this expansion.

Customer preferences in Northern Europe are driving the growth of the Smart Appliances market. Consumers in this region are increasingly seeking convenience, efficiency, and sustainability in their daily lives. Smart appliances offer features such as remote control, energy efficiency, and integration with other smart devices, which align with these preferences.

Additionally, the growing awareness of environmental issues and the desire to reduce energy consumption are also influencing customer preferences towards smart appliances. Trends in the market further support the growth of the Smart Appliances market in Northern Europe. The adoption of Internet of Things (IoT) technology is a major trend in this region.

IoT enables appliances to connect to the internet and communicate with each other, providing users with enhanced functionality and control. This trend is driving the demand for smart appliances as consumers seek to automate and streamline their daily tasks. Another trend in the market is the integration of smart appliances with virtual assistants and voice control technology.

This allows users to control their appliances through voice commands, providing a hands-free and convenient experience. The increasing popularity of virtual assistants such as Amazon Alexa and Google Assistant is driving the demand for smart appliances that are compatible with these platforms. Local special circumstances in Northern Europe also contribute to the growth of the Smart Appliances market.

The region has a high level of internet penetration and smartphone adoption, which creates a favorable environment for the adoption of smart appliances. Additionally, the region's strong focus on sustainability and energy efficiency aligns with the features offered by smart appliances, making them an attractive choice for consumers. Underlying macroeconomic factors further support the growth of the Smart Appliances market in Northern Europe.

The region has a stable economy and a high standard of living, which allows consumers to invest in premium products such as smart appliances. Moreover, government initiatives and regulations promoting energy efficiency and sustainability also contribute to the demand for smart appliances. In conclusion, the Smart Appliances market in Northern Europe is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

The increasing demand for convenience, efficiency, and sustainability, along with the adoption of IoT technology and integration with virtual assistants, are driving the growth of this market. Additionally, the region's high internet penetration, focus on sustainability, and stable economy further support the expansion of the Smart Appliances market in Northern Europe.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.

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