Comfort & Lighting - Tunisia | Statista Market Forecast

Revenue in the Comfort & Lighting market is projected to reach US$7.6m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 14.93%, resulting in a projected market volume of US$15.2m by 2029.
In the Comfort & Lighting market, the number of active households is expected to amount to 258.1k users by 2029.
Household penetration will be 3.5% in 2024 and is expected to hit 6.3% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$54.13.

Definition:

Comfort & Lighting market includes devices for the improvement of the living atmosphere. These are devices such as sensors and actuators (e.g., door and window sensors, shutters) as well as connected and remote controllable light sources (smart bulbs) or garage door controls.
Programmable or controllable power sockets are not included (see Control & Connectivity).

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Philips, Google, Ring Samsung, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for living atmosphere improvement
Smart lighting/bulbs
Window/door sensors (e.g., Ring Alarm Pack), shading devices (e.g., Lutron Caséta), garage door controls (e.g., Meross Smart WiFi Garage Door Opener)

Control buttons, gateways/hubs
Smart TVs
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Comfort & Lighting market in Tunisia is experiencing significant growth and development in recent years. This can be attributed to several factors, including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences in the Comfort & Lighting market in Tunisia have shifted towards more energy-efficient and sustainable solutions. Customers are increasingly looking for products that not only provide comfort and lighting but also help reduce their energy consumption and carbon footprint. This has led to a growing demand for energy-efficient lighting solutions, such as LED lights, which offer longer lifespan and lower energy consumption compared to traditional lighting options.

In addition, customers in Tunisia are also seeking smart and connected lighting solutions that can be controlled and customized according to their needs. This includes features such as remote control, dimming capabilities, and integration with smart home systems. The demand for these smart lighting solutions is driven by the growing adoption of smart home technologies and the desire for convenience and flexibility in lighting control.

Trends in the Comfort & Lighting market in Tunisia are also influenced by global and regional market trends. For example, the increasing focus on sustainability and energy efficiency is a global trend that is shaping the market in Tunisia as well. Similarly, the growing popularity of smart home technologies and the Internet of Things (IoT) is driving the adoption of smart lighting solutions in Tunisia, in line with the global trend.

Local special circumstances in Tunisia, such as government initiatives and regulations, also play a role in the development of the Comfort & Lighting market. The Tunisian government has implemented various policies and programs to promote energy efficiency and sustainability, including incentives for the use of energy-efficient lighting solutions. These initiatives have contributed to the increased adoption of energy-efficient lighting options in the market.

Underlying macroeconomic factors, such as economic growth and urbanization, are also driving the development of the Comfort & Lighting market in Tunisia. As the economy continues to grow and urban areas expand, there is a greater demand for comfortable and well-lit living and working spaces. This has led to an increased investment in infrastructure development, including the construction of residential and commercial buildings, which in turn drives the demand for Comfort & Lighting products.

Overall, the Comfort & Lighting market in Tunisia is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards energy-efficient and sustainable solutions, the demand for smart lighting solutions, government initiatives, and economic growth are all contributing to the positive trajectory of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.