Comfort & Lighting - Northern Europe

Revenue in the Comfort & Lighting market is projected to reach US$470.5m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.86%, resulting in a projected market volume of US$719.3m by 2029.
In the Comfort & Lighting market, the number of active households is expected to amount to 8.4m users by 2029.
Household penetration will be 19.5% in 2024 and is expected to hit 49.0% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$144.10.

Definition:

Comfort & Lighting market includes devices for the improvement of the living atmosphere. These are devices such as sensors and actuators (e.g., door and window sensors, shutters) as well as connected and remote controllable light sources (smart bulbs) or garage door controls.
Programmable or controllable power sockets are not included (see Control & Connectivity).

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Philips, Google, Ring Samsung, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for living atmosphere improvement
Smart lighting/bulbs
Window/door sensors (e.g., Ring Alarm Pack), shading devices (e.g., Lutron Caséta), garage door controls (e.g., Meross Smart WiFi Garage Door Opener)

Control buttons, gateways/hubs
Smart TVs
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Comfort & Lighting market in Northern Europe has been experiencing significant growth in recent years. Customer preferences in the region have shifted towards more energy-efficient and sustainable lighting solutions.

Consumers are increasingly concerned about the environmental impact of their choices and are opting for LED lighting systems, which offer both energy savings and longer lifespans. Additionally, there is a growing demand for smart lighting solutions that can be controlled remotely through mobile devices or voice assistants. This trend is driven by the convenience and flexibility that these systems offer, allowing users to adjust lighting levels and colors to create different moods and ambiances.

In terms of comfort, there is a strong focus on creating personalized and adaptable spaces. Customers are looking for products that can enhance their well-being and improve their quality of life. This has led to an increased demand for ergonomic furniture, adjustable lighting fixtures, and smart home automation systems that can regulate temperature, humidity, and air quality.

These solutions not only provide comfort but also contribute to energy efficiency and cost savings. The market is also being influenced by local special circumstances. Northern Europe has long winters with limited daylight hours, which has led to a greater emphasis on lighting solutions that mimic natural light.

Daylight simulation systems, such as circadian lighting, are gaining popularity as they can help regulate sleep patterns, improve mood, and increase productivity. Additionally, the region's strong design heritage and focus on aesthetics have resulted in a demand for stylish and visually appealing lighting and comfort products. Underlying macroeconomic factors are also driving the development of the Comfort & Lighting market in Northern Europe.

The region has a high standard of living and disposable income, allowing consumers to invest in high-quality and innovative products. Furthermore, government initiatives and regulations promoting energy efficiency and sustainability have created a favorable environment for the adoption of energy-efficient lighting and comfort solutions. These factors, combined with the region's strong technological infrastructure and digital connectivity, have created a conducive market for the growth of the Comfort & Lighting industry.

In conclusion, the Comfort & Lighting market in Northern Europe is experiencing growth due to customer preferences for energy-efficient and sustainable solutions, a focus on personalized and adaptable spaces, local special circumstances such as long winters and a strong design heritage, and underlying macroeconomic factors such as high disposable income and government initiatives promoting energy efficiency.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.