The Comfort & Lighting market in Jordan has been experiencing steady growth in recent years. Customer preferences for energy-efficient and sustainable lighting solutions have been driving this growth.
Additionally, the market has been influenced by local special circumstances and underlying macroeconomic factors. Customer preferences in the Comfort & Lighting market in Jordan have shifted towards energy-efficient and sustainable lighting solutions. Consumers are becoming more aware of the environmental impact of traditional lighting options and are opting for LED lights, which consume less energy and have a longer lifespan.
This shift in preferences is driven by a desire to reduce energy consumption and lower electricity bills. Additionally, customers are increasingly looking for lighting solutions that provide a comfortable and pleasant ambiance in their homes and offices. One of the trends in the Comfort & Lighting market in Jordan is the increasing adoption of smart lighting systems.
These systems allow users to control the lighting in their homes or offices remotely through their smartphones or other devices. Smart lighting systems offer convenience, energy efficiency, and customization options, making them popular among consumers. The market is also witnessing a growing demand for lighting solutions that can be integrated with other smart home devices, such as voice-controlled assistants and security systems.
Another trend in the market is the growing popularity of decorative lighting. Consumers in Jordan are increasingly investing in decorative lighting fixtures to enhance the aesthetics of their living spaces. This trend is driven by the desire to create a cozy and inviting atmosphere in homes and to add a touch of elegance to commercial spaces.
Decorative lighting options include chandeliers, pendant lights, and wall sconces, among others. Local special circumstances in Jordan have also contributed to the development of the Comfort & Lighting market. The country has a high urbanization rate, with a significant portion of the population living in cities.
This urbanization trend has led to an increased demand for lighting solutions in residential and commercial buildings. Additionally, the government has been promoting energy efficiency and sustainability initiatives, which have further encouraged the adoption of energy-efficient lighting options. Underlying macroeconomic factors have also played a role in the growth of the Comfort & Lighting market in Jordan.
The country has experienced stable economic growth in recent years, which has increased consumer purchasing power. This has allowed consumers to invest in home improvement projects, including upgrading their lighting systems. Furthermore, the construction industry in Jordan has been thriving, leading to an increased demand for lighting solutions in new residential and commercial buildings.
In conclusion, the Comfort & Lighting market in Jordan is developing due to customer preferences for energy-efficient and sustainable lighting solutions, the adoption of smart lighting systems, the growing popularity of decorative lighting, local special circumstances such as urbanization and government initiatives, and underlying macroeconomic factors such as stable economic growth and a thriving construction industry.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.
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