Market Insights Consumer OTC Pharmaceuticals

Wound Care - Jordan

Jordan

Revenue in the Wound Care market amounts to US$1.35m in 2024. The market is expected to grow annually by 0.59% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$1,052m in 2024).
In relation to total population figures, per person revenues of US$0.12 are generated in 2024.

Key regions: United States, Indonesia, Germany, Europe, United Kingdom

Market

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Analyst Opinion

The Wound Care market in Jordan is experiencing steady growth due to increasing customer preferences for advanced wound care products and the presence of local special circumstances. Customer preferences in the Wound Care market in Jordan are shifting towards advanced wound care products.

This is driven by a growing awareness among consumers about the benefits of using these products, such as faster wound healing and reduced risk of infection. Additionally, the demand for wound care products is also being fueled by an aging population, as older individuals are more prone to chronic wounds that require specialized care. In terms of trends in the market, there is a growing adoption of innovative wound care technologies in Jordan.

This includes the use of advanced dressings, such as hydrogels and foams, which provide better moisture management and promote healing. Additionally, there is an increasing focus on the development of wound care products that are specifically tailored to the needs of diabetic patients, who are at a higher risk of developing chronic wounds. These products aim to provide effective wound healing while also addressing the unique challenges faced by diabetic individuals.

Local special circumstances in Jordan also contribute to the development of the Wound Care market. The country has a high prevalence of chronic diseases, such as diabetes and cardiovascular diseases, which increases the demand for wound care products. Additionally, Jordan has a well-established healthcare infrastructure, with a strong network of hospitals, clinics, and pharmacies, which facilitates the distribution and accessibility of wound care products.

Underlying macroeconomic factors also play a role in the growth of the Wound Care market in Jordan. The country has been experiencing steady economic growth, which has led to an increase in disposable income and improved access to healthcare services. This has resulted in a higher demand for quality wound care products among consumers.

Furthermore, the government has been investing in the healthcare sector, which includes initiatives to improve wound care services and promote the use of advanced wound care products. Overall, the Wound Care market in Jordan is developing due to customer preferences for advanced wound care products, the adoption of innovative technologies, local special circumstances, and favorable macroeconomic factors. This presents opportunities for both local and international manufacturers to expand their presence in the market and cater to the growing demand for high-quality wound care products.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.