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  3. OTC Pharmaceuticals

Wound Care - EAEU

EAEU
  • Revenue in the Wound Care market amounts to US$90.56m in 2024. The market is expected to grow annually by 0.73% (CAGR 2024-2029).
  • In global comparison, most revenue is generated United States (US$1bn in 2024).
  • In relation to total population figures, per person revenues of US$0.50 are generated in 2024.

Definition:
The Wound Care market consists of a comprehensive array of over-the-counter (OTC) solutions. These solutions are aimed at managing wounds, promoting healing, and preventing infections. The product offerings encompass adhesive bandages for minor wound coverage, first aid kits providing extensive supplies, gauze and tape for maintaining cleanliness, as well as wound healing ointments that support the recovery of damaged skin and wounds. It includes both products which are exclusively sold in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Additional information:
The Wound Care market comprises revenues, average revenue per capita. Sales channels show online and offline revenue. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
For more information on the data displayed, use the info button next to the boxes.

In-Scope

  • Plasters
  • Adhesive Bandages
  • First Aid Kits
  • Gauze
  • Healing Ointment

Out-Of-Scope

  • Anti-Foot Blister Products
  • Wound Closure Devices, which require professional application
  • Prescription Wound Treatments

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Mar 2024

Source: Statista Market Insights

Most recent update: Mar 2024

Source: Statista Market Insights

Analyst Opinion

The Wound Care market in EAEU is experiencing steady growth due to several key factors.

Customer preferences:
Customers in the EAEU region are increasingly seeking advanced wound care products and treatments. This is driven by a growing awareness of the importance of proper wound care and the desire for faster and more effective healing. Customers are also looking for products that are easy to use and provide long-lasting results. Additionally, there is a preference for products that are affordable and accessible to a wide range of customers.

Trends in the market:
One of the key trends in the Wound Care market in the EAEU region is the increasing demand for advanced wound dressings. These dressings are designed to promote faster healing and reduce the risk of infection. They are often made from innovative materials that provide better moisture management and allow for improved breathability. Another trend is the growing adoption of active wound care products, such as growth factors and bioactive dressings, which stimulate the healing process and enhance tissue regeneration. Additionally, there is a rising demand for wound care products that are specifically tailored to the needs of elderly patients, who are more prone to chronic wounds.

Local special circumstances:
The EAEU region consists of several countries with different healthcare systems and regulations. This can create challenges for companies operating in the Wound Care market, as they need to navigate through varying approval processes and reimbursement policies. Furthermore, cultural and language differences can also impact the marketing and distribution of wound care products in the region. Companies need to adapt their strategies to the specific needs and preferences of each country within the EAEU.

Underlying macroeconomic factors:
The Wound Care market in the EAEU is influenced by various macroeconomic factors. Economic growth in the region is driving an increase in healthcare spending, which in turn boosts the demand for wound care products. Additionally, the aging population in many EAEU countries is contributing to the growth of the market, as elderly individuals are more prone to chronic wounds. Furthermore, advancements in healthcare technology and rising disposable incomes are making advanced wound care products more accessible to a larger population. In conclusion, the Wound Care market in the EAEU is experiencing growth due to customer preferences for advanced wound care products, increasing demand for wound dressings and active wound care products, and the presence of local special circumstances such as varying healthcare systems and regulations. The market is also influenced by underlying macroeconomic factors such as economic growth, an aging population, and advancements in healthcare technology.

Global Comparison

Most recent update: Mar 2024

Source: Statista Market Insights

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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