Key regions: Thailand, Philippines, Indonesia, Canada, United Kingdom
The Eye Care market in D-A-CH is witnessing significant growth due to various factors such as changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Eye Care market are shifting towards a greater emphasis on preventive and proactive eye care.
Customers are increasingly seeking products and services that can help them maintain good eye health and prevent vision problems. This trend is driven by a growing awareness of the importance of eye health and the desire to lead a healthy lifestyle. As a result, there is a rising demand for products such as eye drops, vitamins, and supplements that promote eye health.
Additionally, customers are also showing a preference for innovative and technologically advanced eye care products, such as smart contact lenses and digital eye strain solutions. One of the key trends in the Eye Care market in D-A-CH is the increasing adoption of online channels for purchasing eye care products. Customers are increasingly turning to online platforms to purchase a wide range of eye care products, including contact lenses, glasses, and eye drops.
This trend is driven by the convenience and ease of online shopping, as well as the availability of a wider range of products and competitive prices. Furthermore, the COVID-19 pandemic has accelerated the shift towards online channels, as customers have become more comfortable with online shopping and have sought to avoid physical stores. Local special circumstances also play a role in shaping the Eye Care market in D-A-CH.
For example, the aging population in the region is driving the demand for eye care products and services. As people age, the risk of developing age-related eye conditions, such as cataracts and macular degeneration, increases. This has led to a greater demand for products and services that can help manage and treat these conditions.
Additionally, the high prevalence of myopia in the region has also contributed to the growth of the Eye Care market, with customers seeking products and services to correct and manage their vision. Underlying macroeconomic factors are also influencing the Eye Care market in D-A-CH. The region has a strong economy and a high disposable income, which enables customers to spend more on eye care products and services.
Furthermore, the increasing prevalence of digital devices and screens in everyday life has led to a rise in digital eye strain and other vision problems, driving the demand for eye care solutions. Additionally, government initiatives and healthcare policies that promote eye health and provide access to affordable eye care services have also contributed to the growth of the market. In conclusion, the Eye Care market in D-A-CH is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.
The shift towards preventive and proactive eye care, the increasing adoption of online channels, the aging population, and the high prevalence of myopia are all contributing to the growth of the market. Additionally, the strong economy and high disposable income in the region, as well as the increasing prevalence of digital devices, are further driving the demand for eye care products and services.
Data coverage:
Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.Additional notes:
Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.
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