Bottled Water - Western Africa

The Bottled Water market in Western Africa has been experiencing significant growth in recent years. Customer preferences in the region have shifted towards healthier beverage options, leading to an increased demand for bottled water. Consumers are becoming more health-conscious and are choosing bottled water as a safer and more convenient alternative to tap water. Additionally, the growing middle class in Western Africa has more disposable income to spend on premium bottled water brands. One of the key trends in the market is the rise of flavored and functional bottled water. Manufacturers are introducing innovative products that cater to the diverse tastes and preferences of consumers in Western Africa. Flavored bottled water, such as those infused with fruit flavors or natural extracts, has gained popularity among consumers looking for a refreshing and flavorful hydration option. Functional bottled water, enriched with vitamins, minerals, or electrolytes, appeals to health-conscious individuals seeking additional benefits from their water consumption. Another trend in the market is the increasing adoption of sustainable packaging. Consumers in Western Africa are becoming more environmentally conscious and are demanding bottled water products that are packaged in eco-friendly materials. Manufacturers are responding to this trend by using recyclable and biodegradable packaging materials, such as PET bottles and plant-based plastics. This shift towards sustainable packaging not only meets consumer expectations but also helps to reduce the environmental impact of the bottled water industry. Local special circumstances in Western Africa also contribute to the growth of the bottled water market. Limited access to clean and safe drinking water in some areas of the region has led to an increased reliance on bottled water as a primary source of hydration. Additionally, the hot and arid climate in certain parts of Western Africa creates a higher demand for bottled water, as consumers require more water to stay hydrated. Underlying macroeconomic factors, such as population growth and urbanization, also play a significant role in the development of the bottled water market in Western Africa. As the population continues to grow and more people move to urban areas, the demand for bottled water is expected to increase. Urbanization leads to changes in lifestyle and dietary habits, with consumers opting for convenient and on-the-go beverage options like bottled water. In conclusion, the Bottled Water market in Western Africa is experiencing growth due to changing customer preferences, including a shift towards healthier beverage options and the demand for sustainable packaging. Local special circumstances, such as limited access to clean drinking water and the hot climate, contribute to the increased demand for bottled water. Additionally, macroeconomic factors like population growth and urbanization further drive the market's development in the region.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.