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Ready-to-Drink (RTD) Coffee & Tea - Western Africa

Western Africa
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Ready-to-Drink (RTD) Coffee & Tea market amounts to US$123.40m in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.62m in 2024.
  • Revenue, combined amounts to US$125.00m in 2024.
  • The revenue, at home is expected to grow annually by 15.13% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated Japan (US$32bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$0.30 are generated in 2024.
  • In the Ready-to-Drink (RTD) Coffee & Tea market, volume, at home is expected to amount to 32.33m L by 2024.
  • Volume, out-of-home is expected to amount to 237.40k L in 2024.
  • Volume, combined is expected to amount to 32.56m L in 2024.
  • The Ready-to-Drink (RTD) Coffee & Tea market is expected to show a volume growth, at home of 4.7% in 2025.0.
  • The average volume per person, at home in the Ready-to-Drink (RTD) Coffee & Tea market is expected to amount to 0.08L in 2024.

Definition:

The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market does not include coffee and tea products in dry form, such as Instant coffee and tea leaves. These are shown separately in the Hot Drinks market.

Structure:

The Ready-to-Drink Coffee & Tea market is divided into 2 markets:

  • Ready-to-Drink (RTD) Coffee includes packaged coffee beverages in liquid form, ready for consumption.
  • Ready-to-Drink (RTD) Tea includes packaged tea beverages in liquid form, ready for consumption.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include Nestlé, Starbucks, PepsiCo, The Coca-Cola Company, and Unilever.

In-Scope

  • Coffee & Tea Drinks in PET bottles, glass bottles, cans, carton
  • Carbonated & non-carbonated RTD Coffee & Tea

Out-Of-Scope

  • Coffee and tea in dry form
  • Syrups
  • Ready-to-Drink Meal replacements
Ready-to-Drink (RTD) Coffee & Tea: market data & analysis - Cover

Market Insights report

Ready-to-Drink (RTD) Coffee & Tea: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Ready-to-Drink (RTD) Coffee & Tea market in Western Africa is experiencing significant growth and development. Customer preferences in the region are shifting towards convenience and on-the-go consumption, which is driving the demand for RTD Coffee & Tea products. Busy lifestyles and the increasing urbanization in Western Africa have led to a growing need for quick and easy beverage options. RTD Coffee & Tea products provide a convenient solution for consumers who are looking for a refreshing drink that can be enjoyed anywhere, at any time. One of the key trends in the market is the increasing popularity of flavored RTD Coffee & Tea products. Consumers in Western Africa are showing a growing interest in unique and exotic flavors, which has led to the introduction of a wide range of flavored RTD Coffee & Tea options in the market. From fruity and floral flavors to indulgent and creamy varieties, there is a flavor to suit every taste preference. Another trend in the market is the growing demand for healthier RTD Coffee & Tea options. Health-conscious consumers in Western Africa are looking for beverages that not only taste good but also offer some nutritional benefits. As a result, there is a rising demand for RTD Coffee & Tea products that are low in sugar, use natural ingredients, and are fortified with vitamins and antioxidants. Local special circumstances in Western Africa also contribute to the development of the RTD Coffee & Tea market. The region has a rich coffee and tea culture, with a long history of coffee and tea consumption. This cultural background has created a strong foundation for the growth of the RTD Coffee & Tea market, as consumers are already familiar with and have an affinity for these beverages. Underlying macroeconomic factors such as economic growth and increasing disposable incomes are also driving the development of the RTD Coffee & Tea market in Western Africa. As economies in the region continue to grow, consumers have more purchasing power and are willing to spend on premium and convenient beverage options. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Western Africa is experiencing growth and development due to shifting customer preferences towards convenience and on-the-go consumption, the popularity of flavored and healthier options, local cultural influences, and underlying macroeconomic factors. This market is expected to continue to grow as consumers in the region seek convenient and refreshing beverage options.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:

    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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    Ready-to-Drink (RTD) Coffee & Tea: market data & analysis - BackgroundReady-to-Drink (RTD) Coffee & Tea: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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