Ready-to-Drink (RTD) Coffee & Tea - Western Africa

The Ready-to-Drink (RTD) Coffee & Tea market in Western Africa is experiencing significant growth and development. Customer preferences in the region are shifting towards convenience and on-the-go consumption, which is driving the demand for RTD Coffee & Tea products. Busy lifestyles and the increasing urbanization in Western Africa have led to a growing need for quick and easy beverage options. RTD Coffee & Tea products provide a convenient solution for consumers who are looking for a refreshing drink that can be enjoyed anywhere, at any time. One of the key trends in the market is the increasing popularity of flavored RTD Coffee & Tea products. Consumers in Western Africa are showing a growing interest in unique and exotic flavors, which has led to the introduction of a wide range of flavored RTD Coffee & Tea options in the market. From fruity and floral flavors to indulgent and creamy varieties, there is a flavor to suit every taste preference. Another trend in the market is the growing demand for healthier RTD Coffee & Tea options. Health-conscious consumers in Western Africa are looking for beverages that not only taste good but also offer some nutritional benefits. As a result, there is a rising demand for RTD Coffee & Tea products that are low in sugar, use natural ingredients, and are fortified with vitamins and antioxidants. Local special circumstances in Western Africa also contribute to the development of the RTD Coffee & Tea market. The region has a rich coffee and tea culture, with a long history of coffee and tea consumption. This cultural background has created a strong foundation for the growth of the RTD Coffee & Tea market, as consumers are already familiar with and have an affinity for these beverages. Underlying macroeconomic factors such as economic growth and increasing disposable incomes are also driving the development of the RTD Coffee & Tea market in Western Africa. As economies in the region continue to grow, consumers have more purchasing power and are willing to spend on premium and convenient beverage options. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Western Africa is experiencing growth and development due to shifting customer preferences towards convenience and on-the-go consumption, the popularity of flavored and healthier options, local cultural influences, and underlying macroeconomic factors. This market is expected to continue to grow as consumers in the region seek convenient and refreshing beverage options.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.