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Bottled Water - Taiwan

Taiwan
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Bottled Water market amounts to US$553.80m in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$137.20m in 2024.
  • Revenue, combined amounts to US$691.10m in 2024.
  • The revenue, at home is expected to grow annually by 2.48% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated China (US$63bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$23.12 are generated in 2024.
  • In the Bottled Water market, volume, at home is expected to amount to 1.05bn L by 2024.
  • Volume, out-of-home is expected to amount to 95.36m L in 2024.
  • Volume, combined is expected to amount to 1.14bn L in 2024.
  • The Bottled Water market is expected to show a volume growth, at home of 1.0% in 2025.0.
  • The average volume per person, at home in the Bottled Water market is expected to amount to 43.69L in 2024.

Definition:

The Bottled Water market consists of both carbonated and non-carbonated water which is sold in bottles or via water dispensers. Various regulations at European and national levels define mineral water as natural ground water. Its composition and other characteristics must remain constant between certain tolerance levels. These regulations vary by region, nevertheless, Bottled Water often serves as a substitute for deficient tap water. 

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include Nestlé (San Pellegrino, Vittel, and Arrowhead), Danone (e.g., Volvic and Evian), and The Coca-Cola Company (e.g., Bonaqua and Apollinaris).

In-Scope

  • Carbonated Bottled Water
  • Still Bottled Water

Out-Of-Scope

  • Flavoured Bottled Water
  • Vitamin Waters
  • Ice
Bottled Water: market data & analysis - Cover

Market Insights Report

Bottled Water: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: May 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Bottled Water market in Taiwan has experienced significant growth in recent years, driven by changing consumer preferences and local special circumstances.

    Customer preferences:
    Consumers in Taiwan have shown a growing preference for bottled water over other beverages due to concerns about water quality and health. The convenience and portability of bottled water also appeal to busy urban lifestyles. Additionally, the popularity of fitness and wellness trends has led to increased demand for bottled water as a healthier alternative to sugary drinks.

    Trends in the market:
    One of the key trends in the bottled water market in Taiwan is the rise of functional and flavored waters. Consumers are increasingly seeking out products that offer additional health benefits, such as electrolyte-infused waters for hydration during exercise or vitamin-enhanced waters for overall wellness. Flavored waters, including fruit-infused and sparkling varieties, are also gaining popularity as a more refreshing and flavorful option. Another trend in the market is the growing demand for premium and artisanal bottled water. Taiwanese consumers are willing to pay a premium for high-quality water sourced from pristine locations or with unique mineral compositions. This trend reflects a desire for exclusivity and a willingness to invest in products that are perceived as more luxurious and sophisticated.

    Local special circumstances:
    Taiwan's geography and climate contribute to the strong demand for bottled water. The country is prone to natural disasters such as typhoons and earthquakes, which can disrupt the local water supply. As a result, many Taiwanese households and businesses rely on bottled water as a backup source of clean drinking water during emergencies. Additionally, Taiwan's hot and humid climate makes bottled water a popular choice for staying hydrated throughout the day.

    Underlying macroeconomic factors:
    Taiwan's strong economy and rising disposable incomes have also played a role in the growth of the bottled water market. As people become more affluent, they are willing to spend more on premium products and prioritize their health and well-being. Furthermore, the increasing urbanization and busy lifestyles in Taiwan have led to a greater demand for convenient and on-the-go products like bottled water. In conclusion, the Bottled Water market in Taiwan has experienced significant growth due to changing consumer preferences, including a desire for healthier options and a willingness to pay for premium and artisanal products. The country's geography, climate, and underlying macroeconomic factors also contribute to the strong demand for bottled water.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:

    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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    Bottled Water: market data & analysis - BackgroundBottled Water: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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