Soft Drinks - Turkmenistan

The Soft Drinks market in Turkmenistan has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Turkmenistan have shifted towards healthier beverage options, such as low-sugar and natural drinks. This trend is in line with global consumer demand for healthier alternatives to traditional soft drinks. As a result, there has been an increase in the consumption of bottled water, fruit juices, and herbal teas in Turkmenistan. Consumers are becoming more conscious about their health and are actively seeking out beverages that are perceived to be better for their well-being. Trends in the Soft Drinks market in Turkmenistan are also influenced by global and regional market trends. For example, the growing popularity of functional beverages, such as energy drinks and sports drinks, has also been observed in Turkmenistan. This trend can be attributed to the increasing urbanization and modernization of the country, which has led to a more active and health-conscious population. Additionally, the rising disposable incomes of consumers in Turkmenistan have resulted in a higher demand for premium soft drinks, including imported brands. Local special circumstances also play a role in shaping the Soft Drinks market in Turkmenistan. The country has a unique cultural and social environment, which influences consumer preferences and consumption patterns. For instance, tea is deeply ingrained in Turkmen culture and is often consumed throughout the day. This has led to a high demand for tea-based beverages, such as iced tea and herbal teas, in the market. Additionally, the hot and arid climate in Turkmenistan has contributed to the popularity of carbonated soft drinks and bottled water as refreshing options. Underlying macroeconomic factors, such as GDP growth and population growth, also impact the Soft Drinks market in Turkmenistan. The country has experienced steady economic growth in recent years, which has resulted in an increase in disposable incomes and consumer spending power. This, in turn, has led to a higher demand for soft drinks and other beverages. Furthermore, the growing population in Turkmenistan, particularly among the younger demographic, has created a larger consumer base for soft drink companies to target. Overall, the Soft Drinks market in Turkmenistan is developing in response to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers become more health-conscious and demand healthier beverage options, the market is expected to continue growing and diversifying in the coming years. Soft drink companies will need to adapt to these changing dynamics and cater to the evolving needs and preferences of consumers in Turkmenistan.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.