Ready-to-Drink (RTD) Coffee & Tea - Turkmenistan

The Ready-to-Drink (RTD) Coffee & Tea market in Turkmenistan has been experiencing significant growth in recent years.

Customer preferences: Turkmenistan, like many other countries, has seen a shift in consumer preferences towards convenience and on-the-go consumption. The busy lifestyles of modern consumers have led to an increased demand for ready-to-drink beverages, including coffee and tea. These beverages offer a quick and easy solution for those who are constantly on the move and do not have the time or resources to prepare traditional hot beverages.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Turkmenistan is the growing popularity of coffee-based drinks. Coffee has traditionally been consumed in the form of hot beverages in Turkmenistan, but the introduction of ready-to-drink coffee products has opened up new possibilities for consumers. This trend is in line with the global rise in coffee consumption, as more people are discovering the unique flavors and aromas of different coffee varieties. Another trend in the market is the increasing demand for healthier and more natural options. Consumers are becoming more conscious of their health and are actively seeking out products that are made with natural ingredients and have lower sugar content. This has led to the emergence of a variety of RTD coffee and tea products that are marketed as healthier alternatives, such as those made with organic ingredients or sweetened with natural sweeteners.

Local special circumstances: Turkmenistan has a unique cultural heritage and traditional tea-drinking culture. Tea is deeply ingrained in Turkmenistan's social fabric and is often served as a gesture of hospitality. This cultural preference for tea has influenced the RTD Coffee & Tea market in the country, with a strong demand for ready-to-drink tea products. Manufacturers have responded to this demand by offering a wide range of tea-based beverages, including traditional black tea, herbal teas, and flavored teas.

Underlying macroeconomic factors: The growing RTD Coffee & Tea market in Turkmenistan can also be attributed to the country's economic development and increasing disposable income. As the economy continues to grow, more consumers have the means to afford premium and convenience products, including ready-to-drink beverages. This has created a favorable environment for the expansion of the RTD Coffee & Tea market, with both local and international manufacturers capitalizing on the growing demand. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Turkmenistan is experiencing growth due to changing customer preferences towards convenience and on-the-go consumption. The market is characterized by the increasing popularity of coffee-based drinks and the demand for healthier and more natural options. Turkmenistan's cultural preference for tea has also influenced the market, with a strong demand for ready-to-drink tea products. The country's economic development and increasing disposable income have further contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.