Bottled Water - Turkmenistan

The Bottled Water market in Turkmenistan has been experiencing significant growth in recent years.

Customer preferences: Turkmenistan is a country with a hot and arid climate, which has led to a high demand for bottled water among its population. The convenience and portability of bottled water make it a popular choice for consumers, especially those who are on the go or do not have access to clean drinking water. Additionally, the perception of bottled water as a healthier alternative to other beverages has also contributed to its popularity among health-conscious consumers.

Trends in the market: One of the key trends in the bottled water market in Turkmenistan is the increasing popularity of flavored and functional waters. As consumers become more health-conscious, they are seeking out beverages that offer additional benefits, such as vitamins, minerals, or natural flavors. This trend is driven by a desire for products that not only quench thirst but also provide a refreshing and enjoyable drinking experience. Another trend in the market is the growing demand for premium and imported bottled water brands. As the economy in Turkmenistan continues to grow, consumers are willing to spend more on higher quality products. This has led to an increase in the consumption of premium and imported bottled water brands, which are often perceived as superior in terms of taste and quality.

Local special circumstances: Turkmenistan is a landlocked country with limited access to natural water resources. This has created a dependency on bottled water as a primary source of drinking water for many people in the country. The government has also recognized the importance of providing clean drinking water to its citizens and has implemented measures to ensure the quality and safety of bottled water products.

Underlying macroeconomic factors: The growing economy in Turkmenistan has played a significant role in the development of the bottled water market. As disposable incomes rise, consumers have more purchasing power to spend on non-essential items such as bottled water. Additionally, the government's efforts to improve infrastructure and promote tourism have also contributed to the growth of the market. The influx of tourists and expatriates has further increased the demand for bottled water in the country. In conclusion, the Bottled Water market in Turkmenistan is experiencing growth due to customer preferences for convenience and health-conscious choices. The trends in the market include the popularity of flavored and functional waters, as well as the demand for premium and imported bottled water brands. The local special circumstances of limited access to natural water resources and government measures to ensure quality and safety also contribute to the market's development. The underlying macroeconomic factors of a growing economy and government efforts to improve infrastructure and promote tourism further drive the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.