Ready-to-Drink (RTD) Coffee - Turkmenistan

The Ready-to-Drink (RTD) Coffee market in Turkmenistan has been experiencing significant growth in recent years.

Customer preferences: Turkmenistan, like many other countries in the region, has a strong tea-drinking culture. However, there has been a noticeable shift in consumer preferences towards coffee, particularly among the younger population. This can be attributed to the increasing influence of Western culture and the growing popularity of coffee as a trendy and convenient beverage option.

Trends in the market: One of the key trends in the Ready-to-Drink Coffee market in Turkmenistan is the rise in demand for premium and specialty coffee products. Consumers are becoming more discerning and are willing to pay a premium for high-quality coffee beverages. This has led to the introduction of a wide range of RTD coffee products in the market, including cold brews, flavored coffees, and organic options. Another trend in the market is the growing popularity of RTD coffee among busy urban professionals and students. The convenience and portability of RTD coffee make it an ideal choice for those who are constantly on the go. Additionally, the availability of a wide range of flavors and varieties caters to different taste preferences, further driving the demand for RTD coffee in Turkmenistan.

Local special circumstances: Turkmenistan has a relatively small coffee market compared to other countries in the region. This can be attributed to factors such as the traditional preference for tea, limited availability of coffee shops, and the lack of awareness about different coffee varieties and brewing methods. However, the growing interest in coffee among the younger generation and the increasing availability of RTD coffee products are gradually changing this scenario.

Underlying macroeconomic factors: The growing economy of Turkmenistan has played a significant role in the development of the RTD coffee market. As disposable incomes have increased, consumers have more purchasing power to spend on non-essential items such as premium coffee beverages. Additionally, the expanding middle class and the rise of urbanization have created a larger consumer base for RTD coffee products. Furthermore, the influence of global coffee trends and the entry of international coffee brands into the Turkmenistan market have also contributed to the growth of the RTD coffee market. These brands bring with them their expertise in coffee production and marketing, which has helped to raise awareness and create a demand for RTD coffee among Turkmenistan consumers. In conclusion, the Ready-to-Drink Coffee market in Turkmenistan is experiencing growth due to changing customer preferences, the introduction of premium and specialty coffee products, the convenience of RTD coffee for busy consumers, and the influence of global coffee trends. The growing economy and the entry of international coffee brands have also played a significant role in the development of the market. With the increasing popularity of coffee among the younger generation and the availability of a wider range of coffee options, the RTD coffee market in Turkmenistan is expected to continue its upward trajectory.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.