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Soft Drinks - Pakistan

Pakistan
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$7.32bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$457.50m in 2024.
  • Revenue, combined amounts to US$7.78bn in 2024.
  • The revenue, at home is expected to grow annually by 8.29% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$29.86 are generated in 2024.
  • In the Soft Drinks market, volume, at home is expected to amount to 7.76bn L by 2024.
  • Volume, out-of-home is expected to amount to 203.00m L in 2024.
  • Volume, combined is expected to amount to 7.97bn L in 2024.
  • The Soft Drinks market is expected to show a volume growth, at home of 1.2% in 2025.0.
  • The average volume per person, at home in the Soft Drinks market is expected to amount to 31.67L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

  • Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
  • Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
  • Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

In-Scope

  • Carbonated Soft Drinks (Cola, Lemonade etc.)
  • Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
  • Energy & Sports Drinks

Out-Of-Scope

  • Hot Drinks
  • Powdered drink mixes and syrups (e.g. Post-Mix Drinks)
Soft Drinks: market data & analysis - Cover

Market Insights report

Soft Drinks: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Demographics

    Most recent update: Mar 2024

    Sources: Statista Market Insights, Statista Consumer Insights Global

    Key Players

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: May 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Soft Drinks market in Pakistan has seen significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances.

    Customer preferences:
    In Pakistan, there is a growing preference for healthier beverage options, such as low-calorie and sugar-free soft drinks. This shift in consumer preferences can be attributed to increasing health consciousness and a desire for more nutritious options. Additionally, consumers are also seeking out natural and organic soft drinks, as they are perceived to be healthier and more environmentally friendly. As a result, companies in the soft drinks market are introducing new products that cater to these changing preferences, including a wider range of low-calorie and natural options.

    Trends in the market:
    One of the key trends in the soft drinks market in Pakistan is the increasing popularity of functional beverages. Functional beverages are drinks that offer additional health benefits beyond basic hydration. These beverages often contain added vitamins, minerals, or other ingredients that promote specific health benefits, such as improved digestion or increased energy. This trend is driven by the growing awareness of the importance of overall health and wellness among consumers. As a result, companies are launching new functional beverage products to meet this demand. Another trend in the market is the rise of ready-to-drink (RTD) beverages. RTD beverages are pre-packaged drinks that are ready for immediate consumption. These beverages are convenient and appeal to consumers who are constantly on the go. The demand for RTD beverages has been driven by changing lifestyles and the increasing number of working professionals who have limited time for meal preparation. Companies in the soft drinks market are capitalizing on this trend by introducing a wide range of RTD options, including bottled juices, iced teas, and energy drinks.

    Local special circumstances:
    Pakistan has a large and growing young population, which has contributed to the growth of the soft drinks market. Young consumers are more likely to experiment with different flavors and brands, driving demand for a diverse range of soft drinks. Additionally, the hot climate in Pakistan also plays a role in the popularity of soft drinks, as consumers seek refreshing beverages to quench their thirst.

    Underlying macroeconomic factors:
    Pakistan has experienced steady economic growth in recent years, which has led to an increase in disposable income levels. This has allowed consumers to spend more on non-essential items, including soft drinks. Additionally, urbanization and a growing middle class have also contributed to the growth of the soft drinks market, as these demographic groups have higher purchasing power and are more likely to consume soft drinks. Overall, the combination of changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors have led to the development and growth of the soft drinks market in Pakistan.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:

    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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    Soft Drinks: market data & analysis - BackgroundSoft Drinks: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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