Soft Drinks - New Zealand

The Soft Drinks market in New Zealand has been experiencing significant growth in recent years.

Customer preferences: New Zealanders have shown a growing preference for healthier beverage options, such as low-sugar and natural drinks. This shift in consumer preferences can be attributed to increasing health consciousness and a desire for more nutritious choices. As a result, there has been a rise in the demand for products that are free from artificial colors, flavors, and preservatives.

Trends in the market: One of the key trends in the Soft Drinks market in New Zealand is the increasing popularity of functional beverages. These are drinks that offer additional health benefits beyond basic hydration. Functional beverages often contain added vitamins, minerals, or other ingredients that promote energy, focus, or relaxation. This trend can be seen as a response to the growing interest in overall wellness and the desire for products that support a healthy lifestyle. Another trend in the market is the rise of premium and artisanal soft drinks. Consumers are willing to pay a premium for unique and high-quality beverages that offer a more sophisticated taste experience. This trend can be attributed to the desire for novelty and the enjoyment of indulgent, flavorful drinks.

Local special circumstances: New Zealand's unique geography and natural resources play a significant role in shaping the Soft Drinks market. The country is known for its pristine water sources and abundant fruit orchards, which provide a foundation for the production of high-quality beverages. The availability of these local resources allows for the creation of unique and authentic flavors that cater to the preferences of New Zealand consumers. Furthermore, New Zealand's strong agricultural sector and commitment to sustainable farming practices contribute to the production of natural and organic soft drinks. This aligns with the growing consumer demand for environmentally friendly products and supports the local economy.

Underlying macroeconomic factors: The Soft Drinks market in New Zealand is also influenced by macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income. This has allowed consumers to have more purchasing power and the ability to spend on premium and healthier beverage options. Additionally, the tourism industry in New Zealand plays a significant role in the Soft Drinks market. The country attracts a large number of international visitors who are interested in experiencing the local culture and cuisine. This has created a demand for unique and authentic soft drinks that showcase New Zealand's natural ingredients and flavors. In conclusion, the Soft Drinks market in New Zealand is evolving to meet the changing preferences of consumers. The growing demand for healthier and premium beverage options, along with the influence of local resources and macroeconomic factors, are driving the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.