Ready-to-Drink (RTD) Coffee - New Zealand

The Ready-to-Drink (RTD) Coffee market in New Zealand has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the RTD Coffee market in New Zealand is the changing preferences of consumers. As people are becoming more health-conscious and looking for convenient options, the demand for ready-to-drink beverages has increased. RTD Coffee offers a convenient and on-the-go solution for coffee lovers who want to enjoy their favorite beverage without the hassle of brewing it themselves. Additionally, the younger generation, in particular, is more open to trying new flavors and varieties, which has further fueled the demand for RTD Coffee.

Trends in the market: The RTD Coffee market in New Zealand is witnessing several trends that are shaping its growth. One of the prominent trends is the rise of innovative flavors and formulations. Manufacturers are constantly introducing new and unique flavors to cater to the evolving taste preferences of consumers. From classic flavors like mocha and caramel to more exotic options like matcha and coconut, there is a wide variety of choices available in the market. Another trend is the emphasis on natural and organic ingredients. Consumers are increasingly seeking products that are made with natural ingredients and free from artificial additives. This has led to the emergence of RTD Coffee brands that focus on using high-quality, ethically sourced ingredients.

Local special circumstances: New Zealand's coffee culture is well-known around the world, with a strong emphasis on quality and taste. This has created a favorable environment for the growth of the RTD Coffee market. Consumers in New Zealand have high expectations when it comes to the taste and quality of their coffee, and RTD Coffee brands have been able to meet these expectations by offering premium products. Additionally, New Zealand has a thriving cafe culture, and RTD Coffee brands have been able to leverage this by partnering with cafes and coffee shops to expand their distribution channels.

Underlying macroeconomic factors: The growth of the RTD Coffee market in New Zealand can also be attributed to underlying macroeconomic factors. The country has a stable economy and a high standard of living, which has increased disposable income and purchasing power. As a result, consumers are willing to spend more on premium and convenient products like RTD Coffee. Furthermore, New Zealand has a growing urban population, which has led to an increase in the number of people living busy and fast-paced lifestyles. RTD Coffee offers a convenient solution for these individuals who are looking for a quick caffeine fix on the go. In conclusion, the Ready-to-Drink (RTD) Coffee market in New Zealand is experiencing growth due to changing customer preferences, the emergence of new trends, the country's coffee culture, and underlying macroeconomic factors. As the market continues to evolve, it is expected that RTD Coffee brands will continue to innovate and cater to the diverse needs and preferences of consumers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.