Ready-to-Drink (RTD) Tea - New Zealand

The Ready-to-Drink (RTD) Tea market in New Zealand has been experiencing significant growth in recent years.

Customer preferences: One of the key factors driving the growth of the RTD Tea market in New Zealand is the increasing consumer preference for healthier beverage options. As people become more health-conscious, they are looking for alternatives to sugary carbonated drinks. RTD Tea offers a refreshing and natural option that appeals to health-conscious consumers. Additionally, the convenience factor of RTD Tea makes it an attractive choice for busy individuals who are looking for a quick and easy beverage option.

Trends in the market: A major trend in the RTD Tea market in New Zealand is the rise of premium and artisanal tea brands. Consumers are willing to pay a premium for high-quality teas that offer unique flavors and superior taste. This trend is driven by the growing interest in tea culture and the desire for a more elevated drinking experience. As a result, there has been an increase in the availability of specialty tea shops and cafes that offer a wide range of RTD Tea options. Another trend in the market is the introduction of innovative flavors and ingredients. Manufacturers are constantly experimenting with different flavors and ingredients to cater to the diverse taste preferences of consumers. This includes the introduction of fruit-infused teas, herbal blends, and unique flavor combinations. These innovative offerings not only attract new consumers but also encourage existing consumers to try new products.

Local special circumstances: New Zealand has a strong tea-drinking culture, with tea being one of the most popular beverages in the country. This cultural preference for tea creates a favorable environment for the growth of the RTD Tea market. Additionally, the country's natural resources, such as clean water and fertile soil, contribute to the production of high-quality tea leaves, which further supports the development of the RTD Tea market.

Underlying macroeconomic factors: The growing disposable income of consumers in New Zealand is a key macroeconomic factor driving the growth of the RTD Tea market. As people have more discretionary income, they are willing to spend more on premium and higher-priced RTD Tea products. Additionally, the increasing urbanization and hectic lifestyles of consumers have led to a greater demand for convenient and on-the-go beverage options, further fueling the growth of the market. In conclusion, the Ready-to-Drink (RTD) Tea market in New Zealand is experiencing growth due to the increasing consumer preference for healthier beverage options, the rise of premium and artisanal tea brands, the introduction of innovative flavors and ingredients, the country's strong tea-drinking culture, and the growing disposable income of consumers. These factors are driving the demand for RTD Tea products and shaping the market trends in New Zealand.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.