Bottled Water - New Zealand

The Bottled Water market in New Zealand has seen significant growth in recent years, driven by changing consumer preferences and increasing health consciousness.

Customer preferences: Customers in New Zealand are increasingly opting for bottled water as their beverage of choice due to several factors. Firstly, there is a growing awareness of the importance of staying hydrated and maintaining good health. Bottled water is seen as a convenient and readily available option to meet this need. Additionally, many consumers are becoming more health-conscious and are actively seeking out products that are free from artificial additives and preservatives. Bottled water is often perceived as a purer and more natural alternative to other beverages.

Trends in the market: One of the key trends in the Bottled Water market in New Zealand is the rise of premium and flavored water products. Consumers are willing to pay a premium for water that is sourced from pristine locations or has unique characteristics. This trend is driven by the desire for a more premium and indulgent drinking experience. Flavored water, on the other hand, appeals to those looking for a refreshing and flavorful alternative to plain water. Another trend in the market is the increasing popularity of eco-friendly packaging options. With growing concerns about plastic waste and its impact on the environment, consumers are actively seeking out bottled water brands that use sustainable packaging materials such as recycled plastic or biodegradable materials. This trend reflects a growing awareness of environmental issues and a desire to make more sustainable choices.

Local special circumstances: New Zealand's unique geography and abundance of natural resources play a significant role in shaping the Bottled Water market. The country is known for its pristine water sources, including natural springs and glaciers, which are often marketed as premium and pure. The clean and untouched image of New Zealand's water sources appeals to consumers who are looking for a high-quality and reliable product.

Underlying macroeconomic factors: New Zealand's strong economy and increasing disposable income levels have also contributed to the growth of the Bottled Water market. As consumers become more affluent, they are willing to spend more on premium products, including bottled water. Additionally, the tourism industry in New Zealand has been booming, attracting a large number of international visitors who often prefer bottled water over tap water. In conclusion, the Bottled Water market in New Zealand is experiencing significant growth due to changing customer preferences, including a focus on health and wellness, premium and flavored options, and eco-friendly packaging. The country's unique geography and strong economy also play a role in shaping the market. As consumer demand continues to evolve, it is likely that the Bottled Water market in New Zealand will continue to grow and innovate to meet the needs of its customers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.