Soft Drinks - Netherlands

The Soft Drinks market in Netherlands has been experiencing steady growth in recent years. Customer preferences have shifted towards healthier options, leading to an increase in demand for low-sugar and natural beverages. Additionally, the market has been influenced by local special circumstances and underlying macroeconomic factors. Customer preferences in the Soft Drinks market in Netherlands have been shaped by a growing awareness of health and wellness. Consumers are increasingly seeking out beverages that are low in sugar and made with natural ingredients. This has led to a rise in demand for products such as flavored water, herbal teas, and natural fruit juices. In response to this trend, companies have been launching new products and reformulating existing ones to meet the changing preferences of consumers. Trends in the Soft Drinks market in Netherlands also reflect global and regional market developments. The rise of functional beverages, such as energy drinks and sports drinks, has been observed in the country. These products are popular among consumers who are looking for an extra boost of energy or hydration. Additionally, the market has seen an increase in the popularity of ready-to-drink coffee and tea, as consumers seek convenient and on-the-go options. Local special circumstances have also played a role in shaping the Soft Drinks market in Netherlands. The country has a strong tradition of dairy consumption, and this has influenced the market for dairy-based beverages. Milk and yogurt-based drinks are popular among consumers, who value their nutritional benefits. Furthermore, the Netherlands has a well-developed infrastructure for the production and distribution of beverages, which has contributed to the growth of the market. Underlying macroeconomic factors have also had an impact on the Soft Drinks market in Netherlands. The country has a stable economy and high disposable income levels, which have allowed consumers to spend more on non-essential items such as beverages. Additionally, the Netherlands has a well-established tourism industry, attracting visitors from around the world who contribute to the demand for soft drinks. In conclusion, the Soft Drinks market in Netherlands is experiencing growth due to shifting customer preferences towards healthier options, global and regional market trends, local special circumstances, and underlying macroeconomic factors. As consumers continue to prioritize health and wellness, the market is expected to see further development in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.