Ready-to-Drink (RTD) Coffee & Tea - Netherlands

The Ready-to-Drink (RTD) Coffee & Tea market in Netherlands has been experiencing significant growth in recent years.

Customer preferences: Dutch consumers have shown a growing preference for convenience and on-the-go consumption, which has contributed to the popularity of ready-to-drink coffee and tea products. The busy lifestyles of many individuals in the Netherlands have led to an increased demand for beverages that can be consumed quickly and easily. In addition, there is a growing interest in healthier beverage options, with consumers seeking products that are low in sugar and artificial additives. This has led to a rise in the demand for ready-to-drink coffee and tea products that are made from natural ingredients and have reduced sugar content.

Trends in the market: One of the key trends in the ready-to-drink coffee and tea market in the Netherlands is the increasing popularity of cold brew coffee. Cold brew coffee is made by steeping coffee grounds in cold water for an extended period of time, resulting in a smoother and less acidic flavor compared to traditional hot brewed coffee. This trend has been driven by the growing demand for specialty coffee and the desire for unique and innovative beverage options. Cold brew coffee is often perceived as a premium product and is favored by coffee enthusiasts and millennials. Another trend in the market is the rising popularity of functional beverages. Consumers are increasingly seeking beverages that offer additional health benefits or serve a specific purpose, such as improving energy levels or aiding digestion. This has led to the introduction of ready-to-drink coffee and tea products that are infused with ingredients like collagen, antioxidants, or probiotics. These functional beverages cater to the health-conscious consumer and provide an added value proposition.

Local special circumstances: The Netherlands is known for its strong coffee culture, with coffee consumption being an integral part of daily life. However, the traditional coffee culture in the Netherlands is centered around freshly brewed coffee, and the concept of ready-to-drink coffee is relatively new. As a result, there is a need for education and awareness among consumers about the benefits and convenience of ready-to-drink coffee and tea products. Companies operating in the market need to invest in marketing and promotional activities to educate consumers and change their perception of ready-to-drink beverages.

Underlying macroeconomic factors: The growing demand for ready-to-drink coffee and tea in the Netherlands is also influenced by macroeconomic factors. The country has a strong economy and a high standard of living, which has led to increased disposable income and discretionary spending. This has allowed consumers to indulge in premium and convenience products, including ready-to-drink coffee and tea. Additionally, the Netherlands has a well-developed retail infrastructure, with a wide range of distribution channels available for ready-to-drink beverages. This has made it easier for companies to reach consumers and expand their market presence.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.